Audigent vs Permutive
| Audigent | Permutive | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | — | — |
| Open source | No | No |
| Platforms | Web | Android, iOS, Web |
| Collection methods | cookies, beacons, tags, mobile SDKs, ID syncing, third-party data partners | first-party data, contextual signals, identity and partner data, custom events, surveys, tracking pixels and off-site collections |
| Audience segmentation | Yes | Yes |
| Lookalike modeling | No | Yes |
| Real-time activation | Yes | Yes |
| Activation destinations | DSPs, SSPs, data marketplaces, CTV/OTT inventory | SSPs, DSPs, ad servers, curation marketplaces, social media and premium publishers |
| CTV activation | Yes | — |
Both are listed in Best Data Management Platforms. On Freedom251, Audigent scores higher on our published basis.