Side by side

Audacy Ads vs Gumball

Both stand on digital audio advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Choose Gumball if you need a web marketplace for host-read podcast or YouTube ads, with campaign management and delivery tracking for advertisers and creators. Creators should check the podcast eligibility threshold and supported hosting platforms, while advertisers should consider whether the available creator targeting and engagement measurement fit their campaign needs.

Visit Gumball

The facts

	Audacy Ads	Gumball
Free plan	No	Not published
Open source	Not published	Not published
Runs on	Web	Web
Lowest paid plan	Not published	Not published
Plans published	None	None
Maker	Not published	Not published
Website	audacyinc.com	gumball.fm
On digital audio advertising software	#12 of 17	#8 of 17

Audacy Ads: what it does well

Gumball: what it does well

Advertisers can filter creators by genre, audience profile, and air date.
Campaign setup supports scripts, coupon codes, and aircheck management.
Creators can manage schedules, blackout dates, placements, and CPMs.
Gumshoe tracks podcast impressions and verified YouTube views.
Creators can arrange direct deposits through Stripe.

What to know first

Podcast applicants need at least 20,000 downloads per episode within 30 days.
Stripe payment setup accommodates one payee per setup.
Embedded ads require one of the supported hosting platforms.
Transistor is supported for embedded ads only.

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