Arches vs Permutive
| Arches | Permutive | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | — | — |
| Open source | No | No |
| Platforms | Web | Android, iOS, Web |
| Free plan | Yes | — |
| Collection methods | CSV, JSON, and shapefile uploads; mobile data collection; API connections | first-party data, contextual signals, identity and partner data, custom events, surveys, tracking pixels and off-site collections |
| Audience segmentation | No | Yes |
| Lookalike modeling | No | Yes |
| Real-time activation | No | Yes |
| CTV activation | No | — |
| Activation destinations | — | SSPs, DSPs, ad servers, curation marketplaces, social media and premium publishers |
Both are listed in Best Data Management Platforms. On Freedom251, Arches scores higher on our published basis.