Overview

Arcade turns website and product context into content that teams can edit and distribute. A Brand Kit built from a website provides a starting point; prompts generate content, with AI-assisted and manual edits available to refine it. That combination gives teams more control than a prompt-only workflow, while the publishing caps on Free make it better for evaluating the process than supporting broad ongoing use.

Key features

Arcade creates videos, visuals and interactive demos. Videos can be exported as video or GIF, embedded on a website, or shared by link. Interactive demos, viewer analytics, collaborative editing, custom branding and a sales content library make it relevant to teams producing customer-facing product material and coordinating its use.

Its integrations include analytics and product services such as Amplitude, Google Analytics, Mixpanel and PostHog, along with HubSpot, Salesforce, Intercom and Slack. This range is useful for teams already using those tools, though the integration list alone does not establish how each connection works in practice.

Arcades are private by default to people with the unique link. Embedding or publishing can make them public, and published content may be indexed, so teams sharing sensitive product material should consider visibility before publishing. Creators can turn off tracking and IP collection; Arcade also says it honors browser Do Not Track settings.

Arcade says it is SOC 2 Type II compliant, encrypts stored data with AES-256 and data in transit with TLS 1.3, and does not use customer text, screenshots, video or audio to train AI models. Enterprise customers can request zero data retention. The security posture may suit teams with defined privacy requirements, though the Enterprise-only retention option places that control beyond the lower plans.

Pricing

Arcade is freemium. Free costs 0.00 USD per free and includes one user, one published demo, one published video, 200 AI credits per month and unlimited views. It is a workable starting point for a single creator with modest publishing needs, but the one-seat limit and single published items sharply restrict team use. Free users cannot buy additional AI credit top-ups.

Growth costs 42.50 USD per month per seat when billed yearly, with a 15% yearly discount from the $50 monthly price. It supports up to 10 users, unlimited published demos and AI videos, and 800 AI credits per month. Growth is the more practical fit for teams publishing regularly, though its monthly credit allowance remains a constraint for heavier generation, and additional seats cost $50/month each.

Enterprise has custom pricing and includes multiple teams, included seats, 100,000 AI credits per year, SSO, a dedicated CSM and a private Slack channel. It is the appropriate tier for organizations needing team structure and higher-touch support; the annual credit pool differs from Growth's monthly allowance. The pricing page also lists a knowledge base and live chat, with dedicated customer success, advanced onboarding and private Slack as higher-tier support features.

Platforms

Arcade supports web, API, extension, macOS and Windows. Desktop downloads support Windows 10+ and macOS Ventura 13.0+. Users can also record and share interactive demos of iOS apps directly from a phone, a useful capture option for teams documenting mobile products.

Who it's for

Arcade is a strong fit for product, marketing and sales teams that want demos and video in the same content workflow, especially when they need multiple sharing formats, analytics and collaboration. A solo user can start on Free, but teams that need several published assets or contributors will quickly need Growth. Organizations requiring SSO, multiple teams or zero data retention should consider Enterprise. It is less compelling for a team that needs substantial AI generation on a low-cost plan or does not need interactive product storytelling.

Pros and cons

Pros: One workflow supports prompt-based creation, manual refinement and several ways to distribute the resulting content.
Pros: Growth removes published-demo and video caps, making regular team publishing more practical than on Free.
Pros: Privacy controls include disabling tracking and IP collection, and customer content is not used to train AI models.
Cons: Free is limited to one seat and one published item of each type, with no AI credit top-ups.
Cons: Growth's 800 monthly AI credits and $50/month additional seats can constrain larger or higher-volume teams.
Cons: Public embedding or publishing can expose content and published material may be indexed, so link sharing is not equivalent to controlled private access.

Alternatives

For document-led sales proposals, consider PandaDoc: its free plan allows 60 documents per year and two recipients per document, making it a better fit for teams whose core need is sending documents rather than building interactive product demos.

Pitch is worth considering when the priority is collaborative presentations: its free plan supports five members, two external guests and 10GB of storage, rather than Arcade's demo-and-video publishing workflow.

Supademo is another freemium option for guided demos; its free plan includes one creator or admin, five guided interactive demos and 50 video recordings in 4K. Choose it when those stated free-plan allowances better match the need.

Storylane offers a free plan with one seat, one published demo, unlimited demo views, an AI content assistant and voiceovers. It may suit a creator prioritizing those demo and voiceover allowances over Arcade's broader video, visual and sharing mix.

Aligned is an alternative for buyer collaboration, with a free Starter plan covering four active rooms per seat and unlimited buyer stakeholders.

Dock has a free plan for workspaces and sales materials, including 10 workspaces, 25 CMS assets, one slide, one playbook, one course and one order form, with limited AI usage.

Encelade may fit teams making sales decks: its free Starter plan includes 150 credits, three decks, up to 20 pages per generation and 20 AI image credits.

FullContext is another freemium option for teams working with agents, resources and webpages.

Compare the broader categories in Sales Presentation Software and Interactive Product Demo Software.

Verdict

Choose Arcade if your team needs to turn product context into interactive demos and video content, then share it through links, embeds or exports. Growth is the practical choice for regular publishing, while Free is a narrow single-user starting point. Look elsewhere if you need generous AI capacity at a low cost, or if your main work is proposals, presentations or buyer rooms rather than product demos.

	Arcade	Walnut
Free plan	Yes	No
Free trial	No	No
Paid from	$42.50/mo	$575/mo
Open source	No	No
Platforms	api, extension, macOS, Web, Windows	api, extension, Web
Free plan	Yes	No
Custom branding	Yes	Yes
Paid from	—	575 /mo

Arcade vs Walnut

Arcade

Walnut