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Walnut

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Walnut's own site

What Walnut is

Walnut is a cloud-based platform for creating interactive sales demos and buyer experiences. AI Mode can draft screens, flow, and narrative from a captured product, with users reviewing each screen before prospects see it. Demos can be personalised with a prospect’s name, logo, and relevant content. Playlists let viewers choose routes through interactive material, while AI Mode can arrange demos and documents into a guided path. Walnut tracks demo performance and engagement, and InsightsAI answers analytics questions conversationally. Listed integrations include Salesforce, HubSpot, Marketo, Pardot, Zapier, and webhooks; the Scale plan lists a Data API, and Walnut documents an MCP server for Claude, ChatGPT, or Codex. AI credits are annual workspace pools without overages, pausing at full usage after notices at 75%, 90%, and 95%. Ignite costs $575 a month billed annually and includes three Editor seats, three Presenter seats, 50,000 annual AI credits, and unlimited demos. Walnut supports API, extension, and web access, plus paid offline demos. It launched in early 2020 and describes its headquarters as global.

Who it suits

It suits sales and marketing teams creating personalised interactive demos, tracking viewer engagement, and connecting demo data with CRM or automation tools.

What it does well

  • AI drafts demo screens and narratives
  • Personalisation supports names and logos
  • Interactive Playlists guide viewers
  • CRM and webhook integrations listed
  • Analytics and conversational InsightsAI

What to know first

  • Starts at 575.00 USD monthly billed annually
  • No free plan
  • Offline demos cost extra
  • AI pauses at full credit usage

Plans

PlanBilled and limitsPrice
Acceleratebilled annually · 6 Editor seats · 6 Presenter seats · 100,000 AI Credits/year · no AI credit overages$1,550 a month
Ignitebilled annually · 3 Editor seats · 3 Presenter seats · 50,000 AI Credits/year · unlimited demos · no AI credit overages$575 a month
ScaleCustom Price; request a quote · Custom seat limit · 200,000 AI Credits/year · no AI credit overagesOn request

As walnut.io lists them, read 8 Oct 2026. The maker's own page has the final word.

Verdict

Walnut combines interactive demo creation, personalisation, analytics, and integrations in a cloud platform. Its annual pricing, credit limits, and paid offline option should be reviewed before choosing a plan.

Facts from Walnut's own pages

AI credits
AI credits are an annual workspace pool with no overages; AI pauses at 100% usage, after notices at 75%, 90%, and 95%. · walnut.io, 8 Oct 2026
AI demo creation
AI Mode drafts demo screens, flow, and narrative from a captured product, and users review and approve each screen before buyers see it. · walnut.io, 8 Oct 2026
Analytics
Walnut tracks demo performance and viewer engagement, and InsightsAI answers questions about demo analytics conversationally. · walnut.io, 8 Oct 2026
API and MCP
The Scale plan lists Data API access, and Walnut documents an MCP server that connects Walnut data to Claude, ChatGPT, or Codex. · walnut.io, 8 Oct 2026
Browser extension
Walnut provides a Chrome extension for capturing product screens and playing demos; its documentation requires Chrome 114 or later to install. · help.walnut.io, 8 Oct 2026
Company
Walnut says it launched in early 2020 and describes its headquarters as global rather than naming one headquarters location. · walnut.io, 8 Oct 2026
Integrations
The pricing page lists Salesforce, HubSpot, Marketo, Pardot, Zapier, and webhooks, with a Data API available for demo engagement data. · walnut.io, 8 Oct 2026
Notable add-on
Offline demos are a paid add-on and can be downloaded and played without an internet connection. · help.walnut.io, 8 Oct 2026
Personalization
Prospect personalization can tailor demos with a prospect’s name, logo, and relevant content. · walnut.io, 8 Oct 2026
Playlists
Choose-your-own-adventure Playlists let prospects navigate interactive demo content, while AI Mode for Playlists sequences demos and documents into a guided path. · walnut.io, 8 Oct 2026
Product
Walnut is a cloud-based platform for creating interactive sales demos and buyer experiences. · walnut.io, 8 Oct 2026
Security
Walnut says it has SOC 2 compliance and offers SSO; its pricing page lists SSO and SCIM as an add-on for some plans. · walnut.io, 8 Oct 2026
Support
The pricing comparison lists first-response SLAs of 48 hours, 24 hours, and 3 hours across the three plans, with support hours varying by plan. · walnut.io, 8 Oct 2026

Where Walnut stands on Freedom251

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