Anonymised Publisher Data Platform vs ArcSpan AMS
Anonymised Publisher Data Platform
5.0 #26 in Data Management Platforms
About Anonymised Publisher Data Platform| Anonymised Publisher Data Platform | ArcSpan AMS | |
|---|---|---|
| Free plan | No | |
| Paid from | GBP/EUR 0.40/mo | |
| Platforms | Web | Web |
| Free plan | No | |
| Collection methods | Publisher audience data; cross-domain interest and intent data; taxonomies; entities; user actions; product pages | first-party data, contextual signals, behavioral data, identity data, attention metrics, syndicated data, customer-generated data, cross-channel feeds |
| Audience segmentation | Yes | Yes |
| Real-time activation | Yes | Yes |
| Activation destinations | Google Ad Manager; major SSPs; Anonymised curation | Google Ad Manager, SSPs, DSPs, social platforms, direct deals, curated demand |
| Lookalike modeling | Yes |
Listed together in Best Data Management Platforms