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Amazon Transparency vs Scantrust

Both stand on product serialization software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Amazon Transparency

Free plan AndroidiPhoneWeb

Choose Amazon Transparency if your brand needs unit-level serialization, customer checks for Amazon-issued codes, or traceability for investigating supply chain issues. Brands using existing serial codes give up app-based customer verification, and every protected unit must carry a valid code after the operational review.

Visit Amazon Transparency

Scantrust

Free trial AndroidAPIiPhone+4

Scantrust combines e-labels, product passport tools and integrations for supply-chain and customer-facing use. The 90-day trial offers a way to evaluate it, but e-label limits and VAT-excluded annual prices matter when selecting a plan.

Visit Scantrust

The facts

Amazon TransparencyScantrust
Free planYesA free trial
Open sourceNot publishedNot published
Runs onAndroid, iPhone, WebAndroid, API, iPhone, Linux, Mac, Web, Windows
Lowest paid planSee the plansBusiness 30: €230 a year
Plans published36
MakerNot publishedNot published
Websitesell.amazon.comscantrust.com
On product serialization software#1 of 29#5 of 29

Amazon Transparency: what it does well

  • Assigns a unique code to each enrolled product unit.
  • Checks codes when products are listed or shipped in supported stores.
  • Lets customers scan Amazon-issued codes for authenticity and brand information.
  • Provides batch- and lot-level traceability.
  • Supports labels, packaging prints, workflow software, and existing serial codes.

What to know first

  • Every unit needs a valid code, and protection awaits an operational review.
  • Existing serial codes lack customer app-scanning verification and engagement benefits.
  • Code fees apply, with per-code rates depending on annual volume.

Scantrust: what it does well

  • E-label templates include compliance support and 24-language translations.
  • Landing pages can be updated without reprinting QR codes.
  • REST API connects passports to PIM, ERP and e-commerce data.
  • Enterprise plan includes a support manager and SLA.
  • Apps are available for iOS and Android.

What to know first

  • Each e-label is tied to one SKU.
  • No free plan is listed.
  • Business plan prices exclude VAT.
  • Enterprise pricing requires talking to sales.

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