Side by side
Amazon Transparency vs Auth3D
Both stand on product serialization software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Choose Amazon Transparency if your brand needs unit-level serialization, customer checks for Amazon-issued codes, or traceability for investigating supply chain issues. Brands using existing serial codes give up app-based customer verification, and every protected unit must carry a valid code after the operational review.
Visit Amazon Transparency
Auth3D provides persistent product identity records and multiple ways to look them up. It can support passport planning, but does not replace regulatory declarations, test reports, or official conformity decisions.
Visit Auth3DThe facts
| Amazon Transparency | Auth3D | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | Android, iPhone, Web | API, Web |
| Lowest paid plan | See the plans | Production: $12.50 a month |
| Plans published | 3 | 3 |
| Maker | Not published | Not published |
| Website | sell.amazon.com | auth3d.com |
| On product serialization software | #1 of 29 | #2 of 29 |
Amazon Transparency: what it does well
- Assigns a unique code to each enrolled product unit.
- Checks codes when products are listed or shipped in supported stores.
- Lets customers scan Amazon-issued codes for authenticity and brand information.
- Provides batch- and lot-level traceability.
- Supports labels, packaging prints, workflow software, and existing serial codes.
What to know first
- Every unit needs a valid code, and protection awaits an operational review.
- Existing serial codes lack customer app-scanning verification and engagement benefits.
- Code fees apply, with per-code rates depending on annual volume.
Auth3D: what it does well
- Records can be reached through several identifier types.
- No app installation is needed to view a record.
- Records support public, private, and password-protected visibility.
- API supports identifier and record management.
- Free Registry includes 10 permanent part records.
What to know first
- Auth3D does not independently certify safety or compliance claims.
- External platform connections require their own permissions and credentials.
- Production is billed annually at $125.
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