Side by side
Amazon Marketing Cloud vs Basis DSP
Both stand on demand side platform. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
AMC combines audience building, journey measurement, and signal analysis in a privacy-focused clean room. Eligibility and the aggregated nature of its outputs are important constraints to consider.
Visit Amazon Marketing Cloud Paid APIExtensionWeb
Basis DSP combines programmatic campaign management with search, social, and site-direct workflows, plus broad targeting and marketplace options. Teams should ask Basis for pricing and assess whether its web or API access fits their needs.
Visit Basis DSPThe facts
| Amazon Marketing Cloud | Basis DSP | |
|---|---|---|
| Free plan | Yes | Not published |
| Open source | No | No |
| Runs on | API, Web | API, Extension, Web |
| Lowest paid plan | Free or on request | Free or on request |
| Plans published | 3 | 2 |
| Maker | Not published | Not published |
| Website | advertising.amazon.com | basis.com |
| On demand side platform | #1 of 16 | #4 of 16 |
Amazon Marketing Cloud: what it does well
- Builds audiences for sponsored, video, and display ads.
- Measures journeys across Amazon Ads channels and sites.
- Offers curated templates and Ads Agent assistance.
- Provides 25 months of ad traffic signals.
- Available at no cost to eligible advertisers.
What to know first
- Access is limited to eligible advertisers.
- Outputs are aggregated and anonymous.
- Advertiser-uploaded signals cannot be exported or accessed by Amazon.
Basis DSP: what it does well
- Supports six campaign channel types.
- Lists over 25,000 audience segments from over 30 providers.
- Private marketplace includes over 2,000 active deals.
- Enterprise API supports custom media-buying workflows.
- Consulting and onboarding are available.
What to know first
- Pricing is on request.
- The platform is listed for web and API.
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