Side by side

Alexa for Shopping vs Emma

Both stand on shopping and price-tracking apps. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Alexa for Shopping

Free plan AndroidiPhoneWeb

Alexa for Shopping combines product discovery with comparison, tracking and purchase tools in Amazon’s shopping experience. Customers should note its stated U.S. availability and that some Alexa requests may shift to another experience.

Visit Alexa for Shopping

Emma

Free plan WebiPhoneAndroid

Emma offers a free starting tier and paid plans with progressively more tracking, reporting, and account features. Choose by the specific tools and account options needed, since several are limited to higher tiers.

Visit Emma

The facts

	Alexa for Shopping	Emma
Free plan	Yes	Yes
Open source	Not published	Not published
Runs on	Android, iPhone, Web	Web, iPhone, Android
Lowest paid plan	Free or on request	Plus: £4.99 a month
Plans published	1	4
Maker	Alexa for Shopping	Emma
Website	amazon.com	emma-app.com
On shopping and price-tracking apps	#1 of 63	#2 of 63

Alexa for Shopping: what it does well

Compares selected products by features, prices and reviews.
Offers price history for up to a year.
Scheduled Actions can notify customers or add items to a cart.
Works across Amazon’s site, app and listed Alexa devices.

What to know first

Available to U.S. customers on Amazon’s app and website.
The Amazon store experience does not include all Alexa functions.
Amazon says responses may not always be right.

Emma: what it does well

Available on web, iOS, and Android.
Free Basic plan includes budgeting and subscription tracking.
Plus adds bill reminders and cashback.
Pro includes offline accounts and CSV export.
Ultimate includes unlimited bank logins.

What to know first

Net-worth tracking is listed under Pro.
Unlimited bank logins are listed under Ultimate.
The free Basic plan does not list bill reminders.

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