Side by side
Ahrefs vs Moz Pro
Both stand on competitor seo tools. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
Ahrefs covers core SEO research and auditing alongside APIs and content tools. Compare project, tracked-keyword, crawl-credit, and user allowances against the intended plan; no trial or refund policy is stated in the supplied information.
Visit Ahrefs
Free plan ExtensionWeb
Moz Pro brings several SEO research and monitoring tools into one suite, including AI search visibility tracking. Check plan limits and extra fees against the amount of campaign, crawl and keyword coverage you need.
Visit Moz ProThe facts
| Ahrefs | Moz Pro | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | API, Web | Extension, Web |
| Lowest paid plan | Starter: $29 a month | See the plans |
| Plans published | 10 | 5 |
| Maker | Ahrefs | Not published |
| Website | ahrefs.com | moz.com |
| On competitor seo tools | #1 of 50 | #7 of 50 |
Ahrefs: what it does well
- Covers keyword, competitor, backlink, and rank research.
- Free plan includes site data and fixes.
- Content Explorer finds web mentions and link prospects.
- Annual payment saves up to 17%.
- Enterprise includes access management and audit logs.
What to know first
- Free plan limits Site Explorer and Site Audit access.
- Lite includes one user; additional users cost extra.
- Enterprise requires an annual commitment.
Moz Pro: what it does well
- Researches keywords, rankings, backlinks and competitors.
- Site Crawl helps identify technical site issues.
- AI Visibility tracks prompts across four named services.
- Campaign setup can connect Google Analytics.
- Plans include online support and Help Hub access.
What to know first
- The free Pro trial requires a credit card.
- Overages are not included in plans.
- Extra campaigns, crawl pages, keywords and lists cost extra.
Alternatives to Ahrefs Alternatives to Moz Pro The whole list