Side by side

Adzooma vs Google Keyword Planner

Both stand on paid search advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Choose Google Keyword Planner if you need keyword ideas and Search campaign estimates in a free tool. It can also forecast outcomes from planned spend. Look elsewhere if you need guaranteed discovery or forecasts for very low-volume or sensitive-category keywords.

Visit Google Keyword Planner

The facts

	Adzooma	Google Keyword Planner
Free plan	Yes	Yes
Open source	Not published	Not published
Runs on	Web	API, Web
Lowest paid plan	Free or on request	Free or on request
Plans published	3	1
Maker	Not published	Not published
Website	adzooma.com	business.google.com
On paid search advertising software	#2 of 12	#1 of 12

Adzooma: what it does well

Google Keyword Planner: what it does well

Suggests terms related to products, services, or a website.
Estimates monthly searches and average ad costs.
Forecasts clicks, impressions, or conversions based on spend.
Forecasts refresh daily with seasonal adjustments.
Available on the web and through an API.

What to know first

Basic keyword suggestions require billing information and Google Ads setup.
Very low-volume or sensitive-category terms may not appear or be forecastable.
Ad group organization is available in English only.

Alternatives to Adzooma Alternatives to Google Keyword Planner The whole list