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Adthena vs Sensor Tower

Both stand on ad intelligence software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Adthena

Free trial APIWeb

Adthena brings competitor, brand-protection, and AI-search monitoring into one paid platform. Trial access differs by product, while several offerings require custom quotes or demos.

Visit Adthena

Sensor Tower

Free plan APIWeb

Choose Sensor Tower if your work calls for market intelligence spanning apps, advertising, web, and games, particularly when you need competitor analysis or data feeds. Look elsewhere if you need a published price or full access without a paid plan.

Visit Sensor Tower

The facts

AdthenaSensor Tower
Free planA free trialYes
Open sourceNot publishedNot published
Runs onAPI, WebAPI, Web
Lowest paid planAI Overview Insights: $350 a monthFree or on request
Plans published51
MakerNot publishedNot published
Websiteadthena.comsensortower.com
On ad intelligence software#6 of 18#2 of 18

Adthena: what it does well

  • Covers Google Ads and major AI search surfaces
  • Competitor tracking with change alerts
  • More than 14 years of modelling data
  • Looker Studio and Power BI integrations
  • Read-only, OAuth-secured MCP Server

What to know first

  • No free plan
  • Some products require personalized demos
  • Custom plans have no listed prices
  • AI Overview Insights costs 350.00 USD monthly

Sensor Tower: what it does well

  • Tracks app downloads, revenue, engagement, retention, and rankings.
  • Supports competitor benchmarking and app-store keyword research.
  • Covers advertising measures including estimated spend and share of voice.
  • Reports web audience, visits, and unique visitors.
  • Provides game sales, revenue, active-user, and wishlist measures.

What to know first

  • Full access is through paid plans.
  • Pricing is customized and requires a request.
  • The MCP Server requires an active Sensor Tower API subscription.

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