Side by side
AdRoll vs The Trade Desk
Both stand on social media advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.
Visit AdRoll Paid APIWeb
The Trade Desk combines programmatic campaign tools, audience targeting, multiple channels, and measurement resources. Access and pricing require contacting the company.
Visit The Trade DeskThe facts
| AdRoll | The Trade Desk | |
|---|---|---|
| Free plan | Yes | Not published |
| Open source | No | Not published |
| Runs on | API, Web | API, Web |
| Lowest paid plan | Free or on request | Not published |
| Plans published | 8 | None |
| Maker | Not published | Not published |
| Website | adroll.com | thetradedesk.com |
| On social media advertising software | #1 of 36 | #34 of 36 |
AdRoll: what it does well
- Campaigns span social and programmatic channels.
- BidIQ optimizes bids in real time.
- Campaign reports can be exported.
- Reporting APIs are listed.
- Live email and phone support are available.
What to know first
- Competitor targeting is not offered.
- Website-level audiences are not offered.
- Social Ads is self-service only.
- The product does not currently support SSO.
The Trade Desk: what it does well
- Self-serve campaign planning, execution, and measurement
- Supports seven listed advertising channels
- Uses first- and third-party audience data
- Measurement spans awareness through conversion
- Partner directory filters by type and region
What to know first
- Pricing is on request
- Prospective customers must contact the company
Alternatives to AdRoll Alternatives to The Trade Desk The whole list