Side by side
AdRoll vs Snapchat Ads
Both stand on social media advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.
Visit AdRoll Paid AndroidAPIiPhone+1
Choose Snapchat Ads if you need Snapchat-specific ad formats, audience targeting and flexible campaign spend controls. Look elsewhere if you need a free plan or trial, or a campaign that runs across multiple networks.
Visit Snapchat AdsThe facts
| AdRoll | Snapchat Ads | |
|---|---|---|
| Free plan | Yes | No |
| Open source | No | Not published |
| Runs on | API, Web | Android, API, iPhone, Web |
| Lowest paid plan | Free or on request | Free or on request |
| Plans published | 8 | 1 |
| Maker | Not published | Not published |
| Website | adroll.com | forbusiness.snapchat.com |
| On social media advertising software | #1 of 36 | #20 of 36 |
AdRoll: what it does well
- Campaigns span social and programmatic channels.
- BidIQ optimizes bids in real time.
- Campaign reports can be exported.
- Reporting APIs are listed.
- Live email and phone support are available.
What to know first
- Competitor targeting is not offered.
- Website-level audiences are not offered.
- Social Ads is self-service only.
- The product does not currently support SSO.
Snapchat Ads: what it does well
- Offers image, video, story, collection, commercial and AR ad formats.
- Supports location, demographic, custom and lookalike audience targeting.
- Daily and lifetime spend limits can be set.
- Ads can be started or stopped at any time.
- Estimates reach and results during campaign setup.
What to know first
- Minimum spend is $5 per day.
- Snapchat recommends a budget of $20–50 per day.
- No free plan or free trial is available.
Alternatives to AdRoll Alternatives to Snapchat Ads The whole list