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AdRoll vs HiConversion

Both stand on social media advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

AdRoll

Free plan APIWeb

AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.

Visit AdRoll

HiConversion

Free plan Web

HiConversion brings campaign creation, reporting, retargeting, and automation for VK and myTarget into one web service. Check the import restrictions and tariff terms against the formats and account setup you use.

Visit HiConversion

The facts

AdRollHiConversion
Free planYesYes
Open sourceNoNot published
Runs onAPI, WebWeb
Lowest paid planFree or on requestАгентский тариф: $9,900 a month
Plans published82
MakerNot publishedNot published
Websiteadroll.comhiconversion.ru
On social media advertising software#1 of 36#5 of 36

AdRoll: what it does well

  • Campaigns span social and programmatic channels.
  • BidIQ optimizes bids in real time.
  • Campaign reports can be exported.
  • Reporting APIs are listed.
  • Live email and phone support are available.

What to know first

  • Competitor targeting is not offered.
  • Website-level audiences are not offered.
  • Social Ads is self-service only.
  • The product does not currently support SSO.

HiConversion: what it does well

  • Creates up to 1,000 ads in five minutes, according to the service.
  • Combines ad-account data with web analytics.
  • Automates bids, schedules, and campaign stopping.
  • Supports VK and myTarget retargeting.

What to know first

  • Imported VK Carousel formats limit targeting and creative edits.
  • Free client tariff requires a 10,000-ruble minimum top-up.
  • Agency tariff is billed at 9900 rubles per month.
  • Only VK and myTarget are listed as supported networks.

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