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AdRoll vs GetChannel

Both stand on social media advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

AdRoll

Free plan APIWeb

AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.

Visit AdRoll

GetChannel

Free plan APIWeb

GetChannel combines cross-channel campaign controls, reporting, workflows, and integrations in one dashboard. Its free tier has defined limits on channels, workspace, team members, and history; Pro raises those limits and costs $99 a month.

Visit GetChannel

The facts

AdRollGetChannel
Free planYesYes
Open sourceNoNot published
Runs onAPI, WebAPI, Web
Lowest paid planFree or on requestPro: $99 a month
Plans published84
MakerNot publishedNot published
Websiteadroll.comgetchannel.co
On social media advertising software#1 of 36#4 of 36

AdRoll: what it does well

  • Campaigns span social and programmatic channels.
  • BidIQ optimizes bids in real time.
  • Campaign reports can be exported.
  • Reporting APIs are listed.
  • Live email and phone support are available.

What to know first

  • Competitor targeting is not offered.
  • Website-level audiences are not offered.
  • Social Ads is self-service only.
  • The product does not currently support SSO.

GetChannel: what it does well

  • Campaigns can be managed across named ad platforms.
  • Reports include attribution and cohort analysis.
  • Workflow triggers and campaign alerts are available.
  • Free plan supports three connected channels.
  • API includes webhooks and JavaScript and Python SDKs.

What to know first

  • Free plan retains only seven days of data history.
  • Free plan allows one workspace and one team member.
  • Pro costs $99 a month.

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