Side by side
AdRoll vs Basis
Both stand on advertising campaign management software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.
Visit AdRoll Paid Web
Basis combines planning, analytics, consolidation, and integrations in one finance platform. Review plan limits and the missing warehouse or lake connections before choosing it.
Visit BasisThe facts
| AdRoll | Basis | |
|---|---|---|
| Free plan | Yes | No |
| Open source | No | Not published |
| Runs on | API, Web | Web |
| Lowest paid plan | Free or on request | Essential: $249 a month |
| Plans published | 8 | 3 |
| Maker | Not published | Not published |
| Website | adroll.com | basis.so |
| On advertising campaign management software | #1 of 11 | #3 of 11 |
AdRoll: what it does well
- Campaigns span social and programmatic channels.
- BidIQ optimizes bids in real time.
- Campaign reports can be exported.
- Reporting APIs are listed.
- Live email and phone support are available.
What to know first
- Competitor targeting is not offered.
- Website-level audiences are not offered.
- Social Ads is self-service only.
- The product does not currently support SSO.
Basis: what it does well
- Supports budgeting, forecasting, and scenario modeling
- Offers more than 100 listed integrations
- Unlimited dashboard viewers cost no extra
- Granular permissions support collaborative planning
- Includes workforce planning and financial consolidation
What to know first
- No free plan is available
- Premium NetSuite integrations cost extra
- No current data warehouse or data lake integration
- Essential and Growth plans have fixed monthly limits