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AdRoll vs Adwisely

Both stand on social media advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

AdRoll

Free plan APIWeb

AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.

Visit AdRoll

Adwisely

Free trial Web

Adwisely brings campaign controls and reporting together for supported eCommerce stores. Check the store eligibility rules and spend-based billing terms before choosing a plan.

Visit Adwisely

The facts

AdRollAdwisely
Free planYesA free trial
Open sourceNoNot published
Runs onAPI, WebWeb
Lowest paid planFree or on requestSelf-Serve: $49 a month
Plans published82
MakerNot publishedNot published
Websiteadroll.comadwisely.com
On social media advertising software#1 of 36#13 of 36

AdRoll: what it does well

  • Campaigns span social and programmatic channels.
  • BidIQ optimizes bids in real time.
  • Campaign reports can be exported.
  • Reporting APIs are listed.
  • Live email and phone support are available.

What to know first

  • Competitor targeting is not offered.
  • Website-level audiences are not offered.
  • Social Ads is self-service only.
  • The product does not currently support SSO.

Adwisely: what it does well

  • Runs prospecting and retargeting campaigns on Meta and Google.
  • Supports Shopify, BigCommerce and WooCommerce.
  • Dashboard previews 15 placements.
  • Support specialists are available seven days a week.
  • Both plans list a 7-day free trial.

What to know first

  • No free plan is available.
  • Stores need at least 3,000 monthly visitors.
  • Plans use spend-based billing with a minimum fee.
  • Personal Ad Manager support begins after $1,000 in ad spend.

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