Side by side
Adform DSP vs Amazon Marketing Cloud
Both stand on demand side platform. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid APIExtensionWeb
Consider Adform DSP if your campaigns span several digital channels and you need a broad set of targeting options with attribution reporting. Teams that need a known price before contacting the provider should account for pricing being available on request.
Visit Adform DSP Free plan APIWeb
AMC combines audience building, journey measurement, and signal analysis in a privacy-focused clean room. Eligibility and the aggregated nature of its outputs are important constraints to consider.
Visit Amazon Marketing CloudThe facts
| Adform DSP | Amazon Marketing Cloud | |
|---|---|---|
| Free plan | No | Yes |
| Open source | Not published | No |
| Runs on | API, Extension, Web | API, Web |
| Lowest paid plan | Free or on request | Free or on request |
| Plans published | 1 | 3 |
| Maker | Not published | Not published |
| Website | site.adform.com | advertising.amazon.com |
| On demand side platform | #2 of 16 | #1 of 16 |
Adform DSP: what it does well
- Supports display, video, CTV, audio, mobile, in-app, and DOOH.
- Provides access to multiple inventory sources.
- Targeting includes audience data and geography down to ZIP code.
- Supports hyperlocal, cross-device, contextual, demographic, and venue targeting.
- Attribution reporting is supported.
What to know first
- Pricing is available on request.
- The DOOH planner is initially launching across 15 markets.
Amazon Marketing Cloud: what it does well
- Builds audiences for sponsored, video, and display ads.
- Measures journeys across Amazon Ads channels and sites.
- Offers curated templates and Ads Agent assistance.
- Provides 25 months of ad traffic signals.
- Available at no cost to eligible advertisers.
What to know first
- Access is limited to eligible advertisers.
- Outputs are aggregated and anonymous.
- Advertiser-uploaded signals cannot be exported or accessed by Amazon.
Alternatives to Adform DSP Alternatives to Amazon Marketing Cloud The whole list