Overview

ActiveProspect is a lead operations platform for organizations that need to capture, qualify, document consent for, and route leads in real time. It is best suited to teams handling lead volume across buyers, sellers, compliance, marketing, and revenue systems. Its broad intake and control capabilities are compelling, but the annual commitment and spend threshold for contracted service make it a considered purchase.

LeadConduit manages lead capture, enhancement, filtering, delivery, and reporting; TrustedForm documents consumer consent to help with regulations such as the TCPA. SuppressionList checks incoming leads against unlimited internal or external lists. Together, these tools address lead handling and compliance workflows rather than lead generation alone.

Sources connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect offers over 500 integrations and add-ons. LeadsBridge syncs lead data and audiences with Facebook, LinkedIn, and Google, and supports online-to-offline tracking. The company, founded in 2004 and headquartered in Austin, reports 3k+ customers, 55k+ publishers certifying leads, and 1 billion leads certified annually.

For broader category options, compare Lead Management Software and Lead Generation Software.

Key features

Real-time lead orchestration: ActiveProspect validates and routes each lead between sources and revenue systems. That can give teams control over processing as leads arrive, rather than treating routing as a later batch task.
Consent documentation: TrustedForm records consumer consent to support compliance needs, including regulations such as the TCPA. It helps document consent; it should not be mistaken for a guarantee of compliance.
Suppression checks: SuppressionList checks against unlimited internal or external lists in real time, a useful fit for organizations applying multiple exclusion rules.
Source and audience connections: HTTP POST, webhooks, CSV, and API intake accommodate varied source setups. LeadsBridge adds advertising-platform synchronization and online-to-offline tracking.
Security and availability: ActiveProspect says its SaaS solutions have SOC 2 Type II compliance, encrypts data in transit and at rest, and requires at least TLS 1.2 at API endpoints. It says the platform is designed for 24/7/365 use and publishes uptime publicly. The company reports over 90% customer satisfaction for its global support team.

Pricing

ActiveProspect uses a freemium model, with both self-service and contracted options. Pay-as-you-go products are sold a-la-carte without a long-term commitment; contracted service requires an annual contract and a $24K+ spend commitment. That distinction matters: the low self-service entry point is not equivalent to the contracted service commitment.

Free: Free forever, with cancellation anytime and online sign-up. It offers a no-cost way to begin, though the plan's feature and usage limits are not defined here.
Self-Service — 10.00 USD per month: Billed starting at $10 monthly, cancel anytime, with online sign-up and payment by credit card or bank transfer. This is the most flexible paid option for teams that want to avoid an annual contract.
Professional — 1000.00 USD per month: Billed starting at $1,000 monthly, with an annual commitment and contract; payment by credit card or bank transfer. It suits buyers ready for a contracted service, but entails a substantial ongoing commitment.
Enterprise — 5000.00 USD per month: Billed starting at $5,000 monthly, with an annual commitment and contract; payment by credit card or bank transfer. This is aimed at larger-scale contracted needs, with the highest stated starting price and the same annual commitment.

The Professional and Enterprise starting prices are significant, and contracted service carries a $24K+ spend commitment. Teams should weigh those terms against the flexibility of a-la-carte self-service; no seat or lead-volume quotas are stated for these plans.

Platforms

ActiveProspect supports web and API access. The API option is relevant for organizations connecting lead intake and routing to their own systems, while web access provides a platform interface.

Who it's for

ActiveProspect is aimed at buyers, sellers, and originators of leads, as well as compliance and legal, marketing, data and intelligence, and technology teams. It is a stronger fit for organizations that need consent records, suppression screening, and real-time routing across multiple sources than for teams seeking only a simple form or campaign builder.

Pros and cons

Pros
- Consent documentation, real-time suppression checks, and lead routing span several operational needs in one platform.
- Multiple intake methods and over 500 integrations and add-ons can accommodate varied lead sources and downstream systems.
- Self-service starts at 10.00 USD per month and can be canceled anytime, avoiding the annual contract required for contracted service.
- The company reports SOC 2 Type II compliance, encryption in transit and at rest, and a minimum TLS 1.2 requirement for API endpoints.
Cons
- Professional and Enterprise start at 1000.00 USD per month and 5000.00 USD per month respectively, and require annual commitments.
- Contracted service comes with a $24K+ spend commitment, which can rule out smaller teams even when they need more than self-service.
- The Free plan's feature and usage boundaries are not defined, making it difficult to judge how far it can support a production workflow.

Alternatives

For funnel-building and adjacent lead-capture needs, ConvertFlow offers a free plan with five funnel campaigns, previews, and testing; integrations require a paid plan. Its Personal plan is 25.00 USD per year, so it may suit readers prioritizing inexpensive funnel experimentation over ActiveProspect's consent and suppression workflow.

involve.me is worth considering for interactive funnels with a clear free allowance of 50 submissions or 500 visits per month, or a Start (yearly) plan at 29.00 USD per year. Its published entry limits make it easier to assess for smaller funnel projects.

Leadberry is another freemium alternative for readers comparing lead-generation tools.

LeadMine offers a free plan with 10 credits per month alongside lead-finder, Chrome extension, email verification, and email lookup features. It may be a better fit for readers focused on finding and verifying contacts rather than orchestrating inbound leads.

Mailmunch has a free plan covering forms and popups, landing pages, one welcome email, and basic analytics, with Mailmunch branding. Choose it when those capture and email basics matter more than lead routing and consent documentation.

ScoreApp offers one live scorecard and up to 10 monthly responses on its free plan, making it an option for teams seeking a constrained scorecard workflow.

Tapform caps its free plan at five leads per month, one form, one workspace, and one user, alongside 100 MB storage and 15+ templates. It may suit a very small form-based operation with modest intake.

Formsort offers 100 flow starts per month on its free plan, with unlimited users and forms; its Pro plan is 279.00 USD per month for 1,000 flow starts. It is a relevant alternative when flow-building capacity and explicit start limits are central to the decision.

Verdict

Choose ActiveProspect if your organization needs to validate and route leads in real time while documenting consent and screening suppression lists across connected sources. Its combination of lead controls and integrations is the main reason to choose it. Look elsewhere if you need a low-cost contracted service: Professional and Enterprise require annual commitments, and contracted service carries a $24K+ spend commitment.

	ActiveProspect	Warmly
Free plan	Yes	Yes
Free trial	No	No
Paid from	$10/mo	$99/mo
Open source	No	No
Platforms	api, Web	api, Web
Free plan	Yes	Yes
Capture channels	multi-channel	—
Lead scoring	Yes	—
Lead routing	Yes	—
Lead enrichment	Yes	—

ActiveProspect vs Warmly

ActiveProspect

Warmly