Wistia

Name: Wistia
Author: Wistia

Free plan APIWeb

What Wistia is

Wistia is a video marketing platform for businesses and marketing teams creating, hosting, promoting, and measuring videos and webinars. It includes screen and webcam recording, transcript-based editing, speech enhancement, and AI tools to remove silences and filler words. Hosting features include a customizable player, video SEO, collections, and playlists. Analytics cover account and media reporting, embed locations, engagement heatmaps, A/B testing, and CSV exports. In-video calls to action and lead capture forms support lead generation, alongside marketing automation integrations. The integrations directory includes services such as HubSpot, Marketo, Klaviyo, LinkedIn, Mailchimp, YouTube, Zapier, and Zendesk. Developers can consult Data API, Stats API, and Upload API references. The free plan includes 25 GB of storage, one user, and 200 GB of bandwidth. Business costs $79.00 per month, billed annually, and includes 250 GB or more of storage, three users, and 1 TB of bandwidth. The player is stated to meet WCAG 2.1 AA and support captions and audio descriptions.

Who it suits

Wistia suits businesses and marketing teams that create and measure video or webinar content, including teams using video for lead capture and marketing automation. Its developer APIs may also be relevant to teams building integrations.

What it does well

Includes recording, transcript editing, and speech enhancement.
Analytics include heatmaps and A/B testing.
Supports in-video calls to action and lead forms.
Free plan includes 25 GB storage and one user.
Player supports captions and audio descriptions.

What to know first

Free plan is limited to one user.
Business costs $79.00 per month, billed annually.
Business includes 1 TB bandwidth.
No video monetization options are listed.

Limits

The Free plan includes 25 GB of storage, one user, and 200 GB of bandwidth. Business costs $79 a month billed annually and includes 250 GB or more of storage, three users, and 1 TB of bandwidth; each additional user costs $25.

Plans

Plan	Billed and limits	Price
Free	25 GB storage · 1 user only · 200 GB bandwidth	Free
Business	billed annually · 250 GB+ storage · 3 users included · 1 TB bandwidth · $25 per additional user	$79 a month
Business + Lead gen	Annual pricing shown; no credit card required for trial · Everything in Business · Automation Suite · Connect marketing platforms · Capture and score leads · Measure impact	$329 a month
Automation Suite	billed annually · Available on the Business plan · connects marketing platforms to score leads, trigger campaigns, and tie video to revenue	$250 a month
Enterprise	1 TB+ storage · custom users · 2 TB bandwidth	On request

As wistia.com lists them, read 30 Sept 2026. The maker's own page has the final word.

Getting started

Visit Wistia’s website.
Choose the Free plan or review the paid plan options.
Sign up for the free plan, or use the stated trial option for Business + Lead gen.
Record or edit video, then host it using Wistia’s player and collections.

Verdict

Wistia combines video creation and hosting with analytics and lead-generation tools. Compare the free plan’s user and storage limits with the paid Business plan’s annual billing and included capacity.

Questions

Does Wistia have a free plan?

Yes. Free costs nothing and includes 25 GB storage, one user, and 200 GB bandwidth.

How much does Business cost?

Business costs $79 a month, billed annually. It includes 250 GB or more of storage, three users, and 1 TB of bandwidth; additional users cost $25 each.

What platforms does Wistia support?

The listed platforms are web and API.

What integrations are listed?

The directory includes HubSpot, Marketo, Klaviyo, LinkedIn, Mailchimp, YouTube, Zapier, and Zendesk.

What accessibility support does the player offer?

Wistia states that its player is WCAG 2.1 AA compliant and supports captions and audio descriptions.

What support options does Wistia list?

Its pricing page lists email support, live chat, and a customer success manager among the support options.

Facts from Wistia's own pages

Accessibility: Wistia states that its player is WCAG 2.1 AA compliant and supports captions and audio descriptions. · wistia.com, 30 Sept 2026
Analytics: Analytics include account and media-level reporting, embed location data, engagement heatmaps, A/B testing, and CSV exports. · wistia.com, 30 Sept 2026
Developer access: Wistia provides Data API, Stats API, and Upload API references for developers. · support.wistia.com, 30 Sept 2026
Founded: 2006 · wistia.com, 28 Sept 2026
Free plan: Yes · wistia.com, 20 Sept 2026
Hosting: Wistia offers professional video hosting, a customizable player, video SEO, and video collections and playlists. · wistia.com, 30 Sept 2026
Integrations: The integrations directory lists services including HubSpot, Marketo, Klaviyo, LinkedIn, Mailchimp, YouTube, Zapier, and Zendesk. · wistia.com, 30 Sept 2026
Intended users: Wistia describes its platform as helping businesses and marketing teams use video to drive business growth. · wistia.com, 30 Sept 2026
Lead generation: Wistia supports in-video calls to action, lead capture forms, and marketing automation integrations. · wistia.com, 30 Sept 2026
Plan limits: The Free plan includes 25 GB of storage and one user; the Business plan includes 250 GB or more of storage and three users. · wistia.com, 30 Sept 2026
Product: Wistia is a video marketing platform for creating, hosting, marketing, and measuring videos and webinars. · wistia.com, 30 Sept 2026
Recording and editing: The platform includes screen and webcam recording, transcript-based editing, speech enhancement, and AI removal of silences and filler words. · wistia.com, 30 Sept 2026
Security certifications: Wistia's security profile lists SOC 2 Type 2, SOC 2 Type 1, CCPA, GDPR, EU-US DPF, Swiss-U.S. DPF, and the UK Extension to the EU-U.S. DPF. · security.wistia.com, 30 Sept 2026
Paid from: 79 · wistia.com, 20 Sept 2026
Support: The pricing page lists email support, live chat, and a customer success manager among its support options. · wistia.com, 30 Sept 2026