Freedom251 › Data Cleansing Software
WinPure Clean & Match
What WinPure Clean & Match is
WinPure Clean & Match helps organizations clean, standardize, match, and prepare records from CRM, ERP, and operational systems. It profiles data quality, provides AI-assisted cleansing, and includes more than 30 predefined cleaning options. Configurable matching and AI-powered entity resolution identify duplicate or related records, including those without unique identifiers. Golden Record Identity assigns persistent identifiers, while golden-record creation, recurring workflows, and audit logs support ongoing data quality work. Connections cover databases, spreadsheets, CRM platforms, and flat files, and the API can embed cleansing and matching in custom applications. The software runs on Windows desktop or server and can be deployed in customer-managed Azure, AWS, or private-cloud environments. WinPure says processing can remain inside the customer environment. The Small Business Edition costs $185 a year, billed per user per month annually, for up to 100K records; a 30-day full-access trial is available.
Who it suits
It suits small businesses, consultancies, and larger public or private organizations managing records across multiple systems. Customer-managed deployment and API access may suit teams with infrastructure or integration requirements.
What it does well
- AI-assisted cleansing and standardization
- More than 30 cleaning options
- Entity resolution without unique identifiers
- Golden-record support
- Customer-environment processing
What to know first
- Small Business Edition limits records to 100K
- No free plan
- Professional and Enterprise prices unlisted
- Address verification is an add-on
Limits
The Small Business Edition covers up to 100K records. Professional Edition lists address verification as an add-on, while Enterprise & API Edition requires contacting the enterprise team.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Small Business Edition | Per user / per month, billed annually · Up to 100K records · AI-assisted cleaning · matching and entity resolution · onboarding and technical support | $185 |
| Professional Edition | Annual licensing; price not stated · Large data sets · automation and batch scheduling · multi-source consolidation · address verification module is an add-on | On request |
| Enterprise & API Edition | Annual licensing; contact the enterprise team · Large and complex resolution requirements · audit trail · implementation support · API integration support | On request |
As winpure.com lists them, read 5 Oct 2026. The maker's own page has the final word.
Getting started
- Open the WinPure website
- Choose an edition or start the 30-day full-access trial
- Run the software on Windows desktop or server
- Deploy it in Azure, AWS, private cloud, or another customer-managed environment
- Connect databases, spreadsheets, CRM platforms, or flat files
- Configure cleansing, matching, and entity-resolution workflows
Verdict
WinPure offers broad data-quality, matching, identity, workflow, and deployment options. Buyers should compare edition scope and requested pricing against their record volume and integration needs.
Questions
Is there a free plan?
No. WinPure offers a 30-day full-access trial instead.
What does the Small Business Edition cost?
It costs $185 per user per month, billed annually.
Which platforms are supported?
Clean & Match runs on Windows desktop or server, with API support and self-hosted deployment. The API documentation describes Linux use through containerization.
Can data stay within our environment?
WinPure says processing can occur inside the customer’s environment without sending underlying datasets to WinPure.
Does the trial include all modules?
Yes. The 30-day full-access trial includes all modules and runs inside the customer’s infrastructure.
Facts from WinPure Clean & Match's own pages
- API compatibility
- The API documentation describes a .NET library for data cleansing and matching, with Windows as its primary system and Linux via containerization. · winpure.com, 5 Oct 2026
- Automation and audit
- The platform supports recurring data quality workflows and audit logs, while the Enterprise & API Edition lists a full compliance documentation and audit trail. · winpure.com, 5 Oct 2026
- Company history
- WinPure says it has worked in data quality since 2002. · winpure.com, 5 Oct 2026
- Data handling
- WinPure says data processing can take place within the customer's environment without sending underlying datasets to WinPure. · winpure.com, 5 Oct 2026
- Deployment
- Clean & Match can run on Windows desktop or server and be deployed in customer-managed environments including Azure, AWS, and private cloud. · winpure.com, 5 Oct 2026
- Founded
- 2002 · winpure.com, 28 Sept 2026
- Golden records
- Golden Record Identity assigns persistent identifiers to matched entities, and the platform supports golden record creation. · winpure.com, 5 Oct 2026
- Headquarters
- United Kingdom · winpure.com, 28 Sept 2026
- Integrations and data sources
- WinPure says it connects to databases, spreadsheets, CRM platforms, and flat files; its API can integrate cleansing and matching into custom applications. · winpure.com, 5 Oct 2026
- Intended users
- The maker describes the editions for small businesses and consultancies, medium and large organisations, and public- or private-sector enterprises. · winpure.com, 5 Oct 2026
- Matching and identity resolution
- It uses configurable matching and AI-powered entity resolution to find duplicate or related records, including records without unique identifiers. · winpure.com, 5 Oct 2026
- Profiling and cleansing
- The platform profiles data quality and offers AI-assisted cleansing and standardisation, with more than 30 predefined cleaning options. · winpure.com, 5 Oct 2026
- Purpose
- Clean & Match Enterprise helps teams clean, match, and prepare records across CRM, ERP, and operational systems. · winpure.com, 5 Oct 2026
- Support and training
- The pricing page lists onboarding and technical support in its editions, and says training is included in the license package. · winpure.com, 5 Oct 2026
- Trial
- The maker offers a 30-day full-access trial with all modules, running inside the customer's infrastructure. · winpure.com, 5 Oct 2026
Where WinPure Clean & Match stands on Freedom251
- Data Cleansing Software#19 of 31
- Customer Data Quality Software#19 of 27