Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. Clinicians can publish bios, specialties, fees, insurance details, and a way for prospective clients to book a consultation. Practice owners can create a shared homepage, invite therapists by email, and give each person a profile under the shared brand. Templates are Minimal, Warm, and Modern. Custom domains are supported, with DNS and SSL handled by Willow Practice; therapist profiles can include a booking link. The Pro plan includes AI Bio Studio to help create website copy. Stripe processes payments, and the service says it does not store card details. The free plan supports individual therapist sites with a willow-practice.com/@handle profile, Minimal template, basic SEO, standard booking button, and Willow Practice footer. Pro is 49.00 USD per month; Group Practice is also 49.00 USD per month per seat. Willow Practice uses HTTPS in transit, encrypted storage at rest, and hashed passwords. It is not a HIPAA Business Associate and is not designed to store protected health information.
Who it is for
Willow Practice suits licensed mental-health clinicians and private-practice therapists who need a site with profile and consultation-booking information. Group practices can use a shared homepage and individual therapist profiles under one brand.
What is good
- Supports individual and group practice websites
- Includes three templates
- Custom domain setup includes DNS and SSL
- Stripe processes payments without card storage
What to know first
- Not a HIPAA Business Associate
- Not designed for protected health information
- Free plan includes Willow Practice branding
- No partial-period refunds
Verdict
Willow Practice brings therapist profiles and practice websites together, with a free individual-site option and paid plans at 49.00 USD per month. It is not intended for protected health information, so that limitation matters for clinical practices.
Willow Practice plans and pricing
All plansCompared on medical website builders
- Free plan
- Yes
- Paid from
- $49/mo
- BAA available
- No
- Online booking
- Yes
- Clinician profiles
- Yes
- Custom domain
- Yes




