Willow Practice

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What Willow Practice is

Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. Clinicians can publish bios, specialties, fees, insurance details, and a way for prospective clients to book a consultation. Practice owners can create a shared homepage, invite therapists by email, and give each person a profile under the shared brand. Templates are Minimal, Warm, and Modern. Custom domains are supported, with DNS and SSL handled by Willow Practice; therapist profiles can include a booking link. The Pro plan includes AI Bio Studio to help create website copy. Stripe processes payments, and the service says it does not store card details. The free plan supports individual therapist sites with a willow-practice.com/@handle profile, Minimal template, basic SEO, standard booking button, and Willow Practice footer. Pro is $49 a month; Group Practice is also $49 a month per seat. Willow Practice uses HTTPS in transit, encrypted storage at rest, and hashed passwords. It is not a HIPAA Business Associate and is not designed to store protected health information.

Who it suits

Willow Practice suits licensed mental-health clinicians and private-practice therapists who need a site with profile and consultation-booking information. Group practices can use a shared homepage and individual therapist profiles under one brand.

What it does well

Supports individual and group practice websites
Includes three templates
Custom domain setup includes DNS and SSL
Stripe processes payments without card storage

What to know first

Not a HIPAA Business Associate
Not designed for protected health information
Free plan includes Willow Practice branding
No partial-period refunds

Limits

The Free plan is limited to individual therapist websites on a willow-practice.com/@handle profile, with the Minimal template, basic SEO, a standard booking button and Willow Practice footer. Pro and Group Practice cost $49 a month; Group Practice is billed per seat monthly.

Plans

Plan	Billed and limits	Price
Free	forever · individual therapist websites only · willow-practice.com/@handle profile · Minimal template · basic SEO fields · standard booking button · Powered by Willow footer	Free
Group Practice	per seat monthly · Pro features per therapist · shared dashboard · white-glove onboarding · individual therapist websites · one group invoice · seats change anytime · optional Concierge add-on ($399)	$49 a month
Pro	monthly · five templates · enhanced SEO suggestions · custom-domain setup · analytics · no Willow branding · priority support · optional $199 Concierge	$49 a month
Group	per therapist seat monthly · Pro features per therapist · white-glove onboarding · shared dashboard · individual therapist websites · one group invoice · seats change anytime · optional $399 Concierge	$49 a month
Growth	monthly · everything in Pro · Google Search Console data · inquiry and booking-click tracking · monthly recommendations · calendar embedding · non-clinical appointment requests · Google Business Profile guidance	$99 a month

As willow-practice.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

Open https://willow-practice.com/.
Choose the Free plan for an individual therapist website, or a paid plan for Pro or group practice features.
Create a therapist profile with practice details and a booking link.
For a group practice, invite therapists by email and set up the shared homepage.
For Pro, configure a custom domain; Willow Practice handles DNS and SSL.

Verdict

Willow Practice brings therapist profiles and practice websites together, with a free individual-site option and paid plans at $49 a month. It is not intended for protected health information, so that limitation matters for clinical practices.

Questions

Is there a free plan?

Yes. The Free plan is billed forever at 0.00 USD and supports individual therapist websites.

How much do the paid plans cost?

Pro costs $49 a month. Group Practice costs $49 per seat monthly.

Which platforms does Willow Practice support?

Willow Practice is available on the web.

Does it support custom domains and booking?

Yes. It supports custom domains and therapist profile booking links; calendly.com is shown as an example.

Is Willow Practice HIPAA compliant as a Business Associate?

No. Willow Practice is not a HIPAA Business Associate and is not designed to store protected health information.

What happens to account data after cancellation?

Account data is retained for 90 days before permanent deletion. Users can export published site content.

Facts from Willow Practice's own pages

AI copy: The product advertises AI-assisted bio and copy creation for therapist websites. · willow-practice.com, 15 Oct 2026
AI writing: The Pro plan includes the AI Bio Studio, which helps create therapist website copy. · willow-practice.com, 2 Oct 2026
Analytics: Pro includes page-view analytics grouped by week, month and all time. · willow-practice.com, 15 Oct 2026
API and SDKs: The reviewed official pages do not publish a public API, SDK or developer documentation. · willow-practice.com, 15 Oct 2026
Audience: The service targets independent therapists and group practices. · willow-practice.com, 15 Oct 2026
Booking: Therapist pages can show a booking link and the free plan includes a standard booking button. · willow-practice.com, 15 Oct 2026
Booking links: Therapist profiles include a booking link field, with calendly.com shown as an example. · willow-practice.com, 2 Oct 2026
Calendar and inquiries: Growth supports calendar embedding and requests for non-clinical appointments. · willow-practice.com, 15 Oct 2026
Cancellation: Customers can cancel from the dashboard, with access continuing through the billing period. · willow-practice.com, 15 Oct 2026
Concierge pricing: Concierge setup costs $199 for solo therapists and $399 for group practices. · willow-practice.com, 15 Oct 2026
Cookies: The service says it uses one session cookie and no tracking or advertising cookies. · willow-practice.com, 15 Oct 2026
Custom domains: Pro customers can use a domain they already own, with Willow handling DNS and SSL setup. · willow-practice.com, 15 Oct 2026
Data export: Users may export published site content and can request immediate deletion by contacting Willow. · willow-practice.com, 15 Oct 2026
Data retention: After cancellation or deletion, account data is retained for 90 days before permanent deletion. · willow-practice.com, 15 Oct 2026
Email integration: Resend is used for transactional email delivery. · willow-practice.com, 15 Oct 2026
Email service: Resend is used for transactional email delivery. · willow-practice.com, 2 Oct 2026
Funding and ownership: Willow states that it is independently owned, founder-run, has no parent corporation and takes no venture capital. · willow-practice.com, 15 Oct 2026
Google Business Profile: Growth includes guidance for eligible Google Business Profiles. · willow-practice.com, 15 Oct 2026
Google integration: Growth displays Google Search Console impressions, clicks and search terms inside Willow. · willow-practice.com, 15 Oct 2026
Group practice: Group accounts provide a shared homepage and separate therapist profile pages under one brand. · willow-practice.com, 15 Oct 2026
Group workflow: Practice owners can create a shared homepage, invite therapists by email, and give each member an individual profile page under the shared brand. · willow-practice.com, 2 Oct 2026
HIPAA status: Willow says it is not a HIPAA Business Associate and must not be used for protected health information. · willow-practice.com, 15 Oct 2026
Hosting: Website hosting is included with every plan without a separate hosting charge. · willow-practice.com, 15 Oct 2026
Licence: The reviewed official pages do not identify an open-source licence or make the software source available. · willow-practice.com, 15 Oct 2026

Where Willow Practice stands on Freedom251

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