WhatsAFO is a web dashboard for official WhatsApp campaigns, customer-journey automation, lead capture, and sales activities. It connects Facebook and Instagram ads to WhatsApp chats and lets teams create, run, and analyze those ads from one place. Contacts can be uploaded and segmented, with AI-assisted templates and a broadcast retry mechanism. A no-code chatbot builder uses drag-and-drop flows and conditional logic. The service can identify abandoned carts and send personalized reminders containing product details and offers. Agents manage conversations in a team inbox, while bots can route chats to people. Businesses can send payment links, confirm orders, and collect revenue inside WhatsApp chats. API and webhook access are listed for Premium and Ultimate. Meta WhatsApp conversation charges are separate from subscriptions. WhatsAFO advertises free onboarding and no setup fees. Annual plans are 999.00 INR, 1799.00 INR, and 2499.00 INR, with no free plan.
Who it is for
WhatsAFO suits businesses running WhatsApp-first campaigns that need broadcasts, automated journeys, chatbots, ad connections, and sales conversations. Plan choice depends on contact volume, campaign limits, team size, and API needs.
What is good
- Facebook and Instagram ad connections
- No-code chatbot flow builder
- Abandoned-cart reminder automation
- Team inbox with human routing
- API and webhook access on higher plans
What to know first
- No free plan
- Meta conversation charges apply separately
- Standard plan limits contacts to 1,000
- API access is not on Standard
Verdict
WhatsAFO combines WhatsApp campaign delivery with automation, chatbot, advertising, and payment tools. Its annual tiers expand contacts, campaigns, team members, and API access, while Meta conversation fees remain separate.
WhatsAFO plans and pricing
All plansCompared on WhatsApp marketing software
- Free plan
- No
- Broadcast campaigns
- Yes
- Workflow automation
- Yes
- Personalized variables
- Yes
- Template management
- Yes
- Contact limit
- 1,000 contacts
- Channel coverage
- whatsapp_first

