Waji is a web-based WhatsApp CRM for small and midsize businesses in India and other markets. Its shared team inbox routes chats to agents and supports assignments, internal notes, SLA timers, and shift handover. An omnichannel inbox combines WhatsApp, Instagram, Facebook, and Telegram conversations. Teams can send segmented bulk broadcasts with analytics and click tracking, use personalized variables and managed templates, and build no-code automations for abandoned carts, onboarding, reminders, and order updates. The AI chatbot builder can be trained on business documents to answer support questions. Shopify integration syncs catalogs and supports order, shipping, and abandoned-cart updates through WhatsApp. Waji identifies itself as an authorised WhatsApp Business Solution Provider using Meta’s Cloud API. It states ISO 27001-ready security and India DPDP and GDPR compliance. WhatsApp conversation charges pass through at Meta’s rates without markup. Starter costs 1499.00 INR per month and includes two agents; Growth costs 4999.00 INR per month and adds AI and automation features. Enterprise pricing is custom. A seven-day trial requires no credit card.
Who it is for
Waji suits Indian and global small or midsize businesses managing WhatsApp support, broadcasts, and automated customer messages. It is useful for teams needing shared agents, multiple channels, Shopify updates, and chatbot tools.
What is good
- Shared inbox with agent assignments
- Multichannel conversations
- Segmented broadcasts with analytics
- No-code workflow automation
- Seven-day trial without credit card
What to know first
- No free plan
- Starter costs 1499.00 INR monthly
- WhatsApp charges pass through at Meta rates
- Enterprise pricing is custom
Verdict
Waji combines WhatsApp CRM functions with multichannel messaging, automation, broadcasts, and business-document chatbot training. Its paid plans and separate WhatsApp conversation charges should be included in budgeting.
Waji plans and pricing
All plansCompared on WhatsApp marketing software
- Free plan
- No
- Broadcast campaigns
- Yes
- Workflow automation
- Yes
- Personalized variables
- Yes
- Template management
- Yes
- Channel coverage
- multichannel
