Visual Flow

What Visual Flow is

Visual Flow sells Lightroom presets designed around lighting conditions, including soft light, hard light, backlighting, and tungsten. Its collection is aimed mainly at wedding and portrait photographers, with packs also presented for other genres. It includes six color preset packs, a black-and-white mixer, and an AI retouching toolkit with retouching presets and brushes for dodge and burn, skin and scene work, subject masking, and scene enhancement. The presets are downloadable .xmp files with installation guides and are designed for Lightroom Classic, Lightroom CC on desktop and mobile, and Adobe Camera Raw. Visual Flow says its packs are developed with DVLOP and work with Impossible Things AI Editor. Purchases include free lifetime updates, and the license permits personal and commercial photography use, including client work, prints, and portfolios. A Modern Pack baseline preset is available to newsletter subscribers, but it does not include the installer or DVLOP profile. Paid options start at $35 one-time. The site also lists a B&W Mixer for $110, paid once and an AI Retouching Toolkit for $150, paid once.

Who it suits

Visual Flow is primarily for wedding and portrait photographers, though it also presents packs for other photography genres. Its Lightroom and Camera Raw compatibility and commercial-use license may suit photographers delivering client work.

Limits

The free Modern Pack baseline sample excludes the installer and DVLOP profile. The listed B&W Mixer costs $110, paid once, and the AI Retouching Toolkit costs $150, paid once.

Getting started

1. Visit https://vfpresets.com/.
2. Subscribe to the newsletter to get the free Modern Pack baseline preset, or choose a paid product.
3. Download the .xmp files and use the provided installation guide.
4. Import presets through Lightroom's Presets menu.
5. Use the presets with Lightroom Classic, Lightroom CC on desktop or mobile, or Adobe Camera Raw.

Verdict

Visual Flow provides lighting-based Lightroom presets, a black-and-white mixer, and an AI retouching toolkit, with desktop and mobile compatibility. Paid options start at $35 one-time, and newsletter subscribers can get a limited sample preset.