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UserFlux
What UserFlux is
UserFlux is a paid, API-powered customer data platform for analytics, targeted marketing campaigns, and personalized in-app experiences. Audience Hub collects and enriches customer data, unifies identities into Customer 360 profiles, and supports real-time cohorts and computed properties. Analytics provides product, marketing, and business reporting through a web app, SQL, or MCP, with real-time dashboards, funnel reports, retention and cohort views, and natural-language queries. Campaign tools include a drag-and-drop email builder with Liquid templating and a visual journey builder for email, SMS, and other channels. UserFlux describes ML-powered personalization models called Vibe, Blend, and Surge, plus behavior-informed real-time search ranking. Customers can use managed infrastructure or connect their own ClickHouse warehouse. Integrations named include Meta, Braze, Customer.io, Slack, Amplitude, Claude, OpenAI, and Cursor. The Pay as you go plan starts at $150 a month and includes 2 million audience events, 100,000 automation units, and 100,000 API requests, with unlimited retention and seats. Hyper Scale uses custom pricing and requires at least 250 million events monthly.
Who it suits
It suits marketplaces, e-commerce, media, and adtech teams, from startups to hyper scalers, that need unified customer data, analytics, campaigns, or personalization. Teams can choose managed infrastructure or connect an existing ClickHouse warehouse.
What it does well
- Unifies identities into Customer 360 profiles
- Provides real-time dashboards and natural-language queries
- Builds email, SMS, and multichannel journeys
- Supports managed or customer-owned ClickHouse storage
- Starts at $150 a month
What to know first
- No free plan is listed
- Additional usage is priced per million
- Hyper Scale requires 250 million monthly events
- BYO ClickHouse requires an existing warehouse
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pay as you go | Starting at $150 /mo · 2m audience events included · 100k automation units included · 100k API requests included · unlimited data retention · unlimited seats | $150 a month |
| BYO ClickHouse | Requires existing ClickHouse warehouse · guided migration and onboarding · technical solution support | On request |
| Hyper Scale | Custom Pricing · Minimum 250m events /mo · large volume discounts · isolated warehouse compute · guided migration and onboarding · technical solution support | On request |
As userflux.co lists them, read 7 Oct 2026. The maker's own page has the final word.
Verdict
UserFlux connects customer data, reporting, campaign automation, and personalization around event-based usage. The starting plan has specified allowances, while larger deployments should review usage pricing and warehouse requirements.
Facts from UserFlux's own pages
- Analytics
- Analytics supports product, marketing, and business reporting through a web app, SQL, or MCP, with real-time dashboards and natural-language queries. · userflux.co, 7 Oct 2026
- Audience Hub
- Audience Hub collects and enriches customer data, unifies identities into Customer 360 profiles, and supports real-time cohorts and computed properties. · userflux.co, 7 Oct 2026
- Company
- The website footer identifies the company as UserFlux Pty Ltd. · userflux.co, 7 Oct 2026
- Data storage
- Customers can use UserFlux-managed infrastructure or connect their own ClickHouse warehouse. · userflux.co, 7 Oct 2026
- Integrations
- The Audience Hub page names Meta, Braze, Customer.io, Slack, and Amplitude as destination examples, and the Analytics page names Claude, OpenAI, and Cursor for MCP connections. · userflux.co, 7 Oct 2026
- Intended users
- The site identifies marketplaces, e-commerce, media, and adtech as industries served, and says the platform supports teams from startups to hyper scalers. · userflux.co, 7 Oct 2026
- Messaging
- The platform offers a drag-and-drop email builder with Liquid templating and a visual journey builder for email, SMS, and other channels. · userflux.co, 7 Oct 2026
- Personalization and search
- UserFlux describes ML-powered personalization models named Vibe, Blend, and Surge, plus behavior-informed real-time search ranking. · userflux.co, 7 Oct 2026
- Product
- UserFlux describes itself as an API powered customer data platform for analytics, targeted marketing campaigns, and personalized in-app experiences. · userflux.co, 7 Oct 2026
- Security
- The site displays SOC 2 Type II and ISO 27001:2022 badges. · userflux.co, 7 Oct 2026
- Support
- The Hyper Scale plan lists guided migration and onboarding and technical solution support; Pay as you go lists a dedicated Slack channel. · userflux.co, 7 Oct 2026
- Usage pricing
- Pricing includes 2M events, 100K automation units, and 100K API requests, with additional usage priced per million on the pricing page. · userflux.co, 7 Oct 2026
Where UserFlux stands on Freedom251
- Product Analytics Tools#42 of 45