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Up
What Up is
Up is an email outreach tool for small businesses that sends campaigns at scale through Amazon SES. The maker describes it for prospecting and newsletters, with personalized messages, sequences, automated follow-ups, drip campaigns, customer onboarding, and welcome series. Custom fields and separate lists support subscriber segmentation. Campaign reports track opens, clicks, and bounces, while unsubscribes and bounces are managed in real time. Customers must create their own Amazon SES account, and Up does not offer third-party or Zapier integrations. API access is included in Growth. Up says contact lists are stored on AWS servers in the United States, are not sold or shared, and may be accessed by email service providers during sending. It says the service is GDPR-compliant and supports exporting, deleting, and updating contact data. Starter costs $49 a month at the Early bird price, or $59 per month billed monthly. Growth costs $99 a month Early bird, or $149 per month billed monthly.
Who it suits
Up suits founders, sales professionals, marketers, and small businesses sending prospecting emails or newsletters at large volumes. It fits users comfortable managing their own Amazon SES account.
What it does well
- Personalized emails and sequences
- Automated follow-ups and drip campaigns
- Subscriber segmentation with lists and fields
- Open, click, and bounce reporting
- Real-time unsubscribe and bounce management
What to know first
- No free plan or trial
- Requires a separate Amazon SES account
- No third-party or Zapier integrations
- No email warm-up or mailbox rotation
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | Early bird price; alternatively $59 per month, billed monthly · Unlimited emails · 50K contacts | $49 a month |
| Growth | Early bird price; alternatively $149 per month, billed monthly · Unlimited emails · Unlimited contacts · API access | $99 a month |
| Custom | Unlimited emails · Unlimited contacts · Amazon SES setup · Priority phone support | On request |
As replyup.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Up focuses on automated, personalized email outreach with list segmentation and campaign reporting. Its Amazon SES requirement and lack of third-party integrations add setup responsibilities, while Growth includes API access.
Facts from Up's own pages
- API
- API access is included in the Growth plan. · replyup.com, 11 Oct 2026
- Audience
- The About page describes Up as serving founders, sales professionals, and marketers who need to send large volumes of email. · replyup.com, 11 Oct 2026
- Automation
- Up supports automated follow-ups, drip campaigns, customer onboarding, and welcome series. · replyup.com, 11 Oct 2026
- GDPR
- Up says it is GDPR-compliant and that users can export, delete, and update contact data to support data requests. · replyup.com, 11 Oct 2026
- Headquarters
- Stevenage, Hertfordshire, United Kingdom · replyup.com, 28 Sept 2026
- Integrations
- Up requires customers to set up their own Amazon SES account and does not offer third-party or Zapier integrations, according to its comparison page. · replyup.com, 11 Oct 2026
- List hygiene
- Up automatically manages unsubscribes and bounces in real time. · replyup.com, 11 Oct 2026
- Personalization
- Up supports personalized emails and email sequences for prospecting and newsletters. · replyup.com, 11 Oct 2026
- Product
- Up is an email outreach tool for small businesses that sends and automates email at scale using Amazon SES. · replyup.com, 11 Oct 2026
- Reporting
- Campaign reporting tracks open, click, and bounce rates. · replyup.com, 11 Oct 2026
- Security and privacy
- The privacy policy says contact lists are stored on AWS servers in the United States and are not sold or shared with others; email service providers can access them when sending. · replyup.com, 11 Oct 2026
- Segmentation
- Users can create custom fields and use different lists to segment subscribers. · replyup.com, 11 Oct 2026
- Support
- The Custom plan includes Amazon SES setup and priority phone support. · replyup.com, 11 Oct 2026
- Trial
- The pricing FAQ says Up does not currently offer a free trial. · replyup.com, 11 Oct 2026
- Use cases
- The maker says customers use Up for prospecting and email newsletters. · replyup.com, 11 Oct 2026
Where Up stands on Freedom251
- Sales Engagement Software#67 of 70
- Cold Email Software#35 of 35