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True Local
What True Local is
True Local is a web directory for finding Australian businesses by category and location. Visitors enter what they need and where they want to search, then can compare businesses and their products or services. The directory says it contains details for more than 1.9 million businesses across Australia. Categories highlighted on the site include lawyers, dentists, restaurants, plumbers, electricians, mechanics, hairdressers, builders, and doctors. Business pages may show contact details, addresses, categories, opening hours, directions, websites, and user reviews. Users can report incorrect business or website information through a Report a problem link on a listing. True Local has a free plan and is available on the web. Its terms note that paid or sponsored listings may receive priority placement over unpaid listings. Businesses seeking advertising are directed to Yellow.com.au. Thryv Australia Pty Ltd is identified as the operator and publisher. Account deletion permanently removes a profile, uploaded photos, and reviews.
Who it suits
It suits people searching for Australian local businesses by service and location. Businesses can maintain listings, receive reviews, and report listing errors, while advertisers are directed to Yellow.com.au.
What it does well
- Search by category and location
- Directory covers over 1.9 million businesses
- Listings can include hours and directions
- User reviews appear on profiles
- Free web access
What to know first
- Paid listings may receive display priority
- Coverage is focused on Australia
- Account deletion cannot be reversed
- Advertising is handled through Yellow.com.au
Verdict
True Local provides broad Australian business discovery with searchable categories, listing details, and user reviews. Keep sponsored-placement rules and permanent account deletion in mind when using the directory.
Facts from True Local's own pages
- Account deletion
- The homepage states that deleting an account removes the profile, uploaded photos and reviews, and that the request is permanent and cannot be reversed. · truelocal.com.au, 10 Oct 2026
- Advertisers
- True Local directs businesses interested in advertising to Yellow Pages to view its product range. · truelocal.com.au, 10 Oct 2026
- Advertising
- The contact page directs businesses interested in advertising to Yellow.com.au to view its product range. · truelocal.com.au, 11 Oct 2026
- Business data
- Thryv offers data solutions to businesses, government and not-for-profit organisations based on its data sources. · truelocal.com.au, 10 Oct 2026
- Business listings
- Listing pages can show business contact details, addresses, categories, opening hours, directions, websites, and reviews. · truelocal.com.au, 11 Oct 2026
- Categories
- The homepage highlights categories including lawyers, dentists, restaurants, plumbers, electricians, mechanics, hairdressers, builders and doctors. · truelocal.com.au, 10 Oct 2026
- Company history
- Thryv says it entered Australia's small and medium business sector in 2021 through its acquisition of Sensis. · corporate.thryv.com.au, 11 Oct 2026
- Corrections
- Users can report errors in business details or website content using the Report a problem link on a business page. · truelocal.com.au, 10 Oct 2026
- Coverage
- True Local says its directory contains details of more than 1.9 million businesses across Australia. · truelocal.com.au, 10 Oct 2026
- Data solutions
- Thryv offers commercial data solutions for businesses, government, and not-for-profit organisations. · truelocal.com.au, 11 Oct 2026
- Directory
- True Local is an online directory for searching Australian businesses by category and location. · truelocal.com.au, 10 Oct 2026
- Directory size
- True Local contains details of more than 1.9 million businesses across Australia. · truelocal.com.au, 11 Oct 2026
- Feedback
- Users can contact True Local with suggestions, general feedback, or technical issues. · truelocal.com.au, 11 Oct 2026
- Listing errors
- Users can report an error in a business’s details or website content through the Report a problem link on that business’s page. · truelocal.com.au, 11 Oct 2026
- Owner
- The site footer identifies Thryv Australia Pty Ltd as the operator. · truelocal.com.au, 11 Oct 2026
- Paid placements
- The terms say listings may be paid or sponsored and sponsored listings may receive priority in display over unpaid listings. · truelocal.com.au, 10 Oct 2026
- Privacy controls
- The site links to a Privacy Policy and a Do Not Sell or Share My Personal Information option. · truelocal.com.au, 11 Oct 2026
- Publisher
- The site footer identifies Thryv Australia Pty Ltd as publisher and displays © 2026. · truelocal.com.au, 10 Oct 2026
- Purpose
- True Local says it makes it easy for local businesses to connect with local customers. · corporate.thryv.com.au, 11 Oct 2026
- Reviews
- True Local describes itself as a collection of local businesses reviewed by users. · truelocal.com.au, 11 Oct 2026
- Search
- The site lets visitors search for businesses by category and location. · truelocal.com.au, 11 Oct 2026
- Search comparison
- The terms describe the service as allowing users to search for, find and compare businesses and the products and services they offer. · truelocal.com.au, 10 Oct 2026
- Support
- The contact page lists customer support at 1800 359 321 and sales at 132 489. · truelocal.com.au, 11 Oct 2026
Where True Local stands on Freedom251
- Business Directories#25 of 30