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TRIBE
by TRIBE
What TRIBE is
TRIBE is a paid creator-marketing platform and service for brands. It helps teams build, manage and measure creator communities, influencer campaigns and premium user-generated-content campaigns through web, iOS and Android access. Its database lists 80,000 creators, with discovery, campaign management, performance analytics and creator payments. Brands can create a campaign brief, review creator pitches, approve content and measure results in one workflow. The platform connects brands with an opt-in creator community and supports importing existing creators into Brand-Fan Groups. BrandMatch AI is described as a beta discovery feature based on a brand’s needs. TRIBE says metrics and audience demographics come from Instagram, TikTok and Pinterest APIs, while its AVS checks connected creators and repeats checks four times daily. Campaign content can be licensed for websites, billboards, Instagram, TikTok and Pinterest. Pricing is on request, with no free plan.
Who it suits
TRIBE suits brands running creator communities, influencer campaigns or premium UGC programs across web and mobile. It is also aimed at teams needing creator discovery, campaign workflow, analytics and payments.
What it does well
- 80,000-creator database
- Campaign briefs, approvals and measurement
- Real-time metrics from three social APIs
- Content licensing for multiple channels
- Creator payments included
What to know first
- No free plan
- Pricing is available on request
- Campaign briefs require desktop
- BrandMatch AI is beta
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| TRIBE Pay-Per-Use | Activation fee per campaign + platform margins; fees not listed · Single campaigns available · standard support · self-managed creator communications | On request |
| TRIBE Plus | Tailored pricing for a campaign or year · Fully managed service · dedicated team · strategic creator discovery and reporting | On request |
| TRIBE Annual Agreement | Annual fee + platform margins; annual fee can be paid upfront or monthly via direct debit · Standard support · no activation fees per campaign · quarterly business reviews | On request |
As tribegroup.co lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
TRIBE combines creator discovery, campaign operations, measurement and payments in one platform. Choose it when your brand needs managed creator programs and channel licensing, and confirm pricing and desktop brief requirements first.
Facts from TRIBE's own pages
- AI discovery
- The page describes BrandMatch AI as a beta feature that identifies creators based on a brand’s needs. · tribegroup.co, 12 Oct 2026
- Analytics
- TRIBE says its real-time creator metrics and audience demographics come directly from Instagram, TikTok and Pinterest APIs. · tribegroup.co, 12 Oct 2026
- Brand safety
- TRIBE says its proprietary AVS system checks creators upon connection and four times each day to identify authentic creators with real audiences. · tribegroup.co, 12 Oct 2026
- Campaign management
- The platform centralizes creator communications, product sampling, content approvals, legal work and payments. · tribegroup.co, 12 Oct 2026
- Campaign workflow
- Brands create a campaign brief, review creator pitches, approve content and measure campaign results in the platform. · tribegroup.co, 12 Oct 2026
- Content licensing
- Brands can license campaign content for use on websites, billboard ads, Instagram, TikTok and Pinterest. · tribegroup.co, 12 Oct 2026
- Creator app
- The TRIBE Creator App is listed in the Apple and Google Play stores for free and is for creators with over 3,000 followers. · help.tribegroup.co, 12 Oct 2026
- Creator community
- The platform connects brands with an opt-in creator community and also lets them import their own creators into Brand-Fan Groups. · tribegroup.co, 12 Oct 2026
- Creator database size
- 80000 · tribegroup.co, 21 Sept 2026
- Creator discovery
- Yes · tribegroup.co, 21 Sept 2026
- Creator payments
- Yes · tribegroup.co, 21 Sept 2026
- Founded
- TRIBE says Australian TV and radio host Jules Lund founded the company in 2014. · tribegroup.co, 12 Oct 2026
- Free plan
- No · tribegroup.co, 21 Sept 2026
- Paid media
- TRIBE says brands can combine user-generated content with ad targeting tools from TikTok, Meta and Pinterest, or use its media experts for creator paid media. · tribegroup.co, 12 Oct 2026
- Performance analytics
- Yes · tribegroup.co, 21 Sept 2026
- Platform access
- The help center says brands can access the platform on desktop and mobile, but campaign briefs can only be created on desktop. · help.tribegroup.co, 12 Oct 2026
- Privacy
- TRIBE’s privacy policy says it considers the Australian Privacy Principles and GDPR, and lists a last-updated date of January 21, 2019. · tribegroup.co, 12 Oct 2026
- Product
- TRIBE’s platform and expert team help brands build, manage and measure creator communities and run influencer marketing and premium UGC campaigns. · help.tribegroup.co, 12 Oct 2026
- Support
- Standard plans include access to Customer Success and Campaign Managers, while TRIBE Plus includes dedicated managers and a one-business-day response time. · tribegroup.co, 12 Oct 2026
Where TRIBE stands on Freedom251
- Influencer Marketing Platforms#106 of 187