PicaCast is a paid web platform for brands and agencies managing creator marketing. It combines creator discovery, evaluation, outreach, CRM records, and campaign tracking in one workspace, covering Instagram, TikTok, and YouTube. The homepage lists more than 40 million searchable creator profiles and more than 10 million with available contact data. Natural-language campaign descriptions become editable AI search criteria, which can be refined with standard filters. Profiles may include audience information, engagement, content performance, follower and following data, authenticity signals, and brand relevance. Outreach supports one-to-one or bulk email, templates, creator variables, AI drafting, translation, previews, and reply tracking. Its CRM adds tags, filters, statuses, notes, outreach context, and campaign history. Campaign tools track stages, ownership, negotiations, deliverables, deadlines, publishing records, and available performance data. Plans include a free trial and subscriptions from $59.00 USD per month. PicaCast notes that some contact details or metrics may be unavailable or outdated, performance data may not update in real time, and AI results require independent review.
Who it is for
PicaCast suits brands and agencies that discover creators and coordinate outreach and campaigns across Instagram, TikTok, and YouTube. It is aimed at teams needing searchable creator records and campaign workflows.
What is good
- 40M+ searchable creator profiles
- Natural-language AI campaign search
- Bulk and one-to-one outreach
- Creator CRM and campaign tracking
- Free trial available
What to know first
- No free plan
- Plans from $59.00 USD per month
- Contact data can be unavailable or outdated
- Performance data may not update in real time
Verdict
PicaCast brings discovery, outreach, creator records, and campaign management together for marketing teams. Its paid plans and data limitations should be weighed when dependable contacts or current performance figures are essential.
PicaCast plans and pricing
All plansCompared on influencer marketing platforms
- Free plan
- No
- Paid from
- $59/mo
- Creator discovery
- Yes
- Campaign management
- Yes
- Performance analytics
- Yes
