Trend

What Trend is

Trend is a self-serve content marketplace where brands connect with creators to commission custom photos and videos. Projects can request product photography, testimonials, unboxing videos, product-in-use content, scenery photography, and product videography. The workflow covers project creation, reviewing creator applications, shipping products, messaging creators, and then approving and downloading content. Trend says it vets creators before they join its network, while brands can review applications. Approved content includes full licensing and distribution rights for use on social media, websites, ads, and other channels. Creator jobs cost 20, 40, or 60 credits, and each job produces five photos or two videos. One-time credit packages start with Starter at $550, paid once, for up to six videos or 15 photos, and include Scale at $3,872, paid once, for up to 56 videos or 140 photos. Credits expire 12 months after purchase. Trend estimates production takes two to three weeks on average, depending on how proactively customers use the platform. Its enterprise offering is for large brands and agencies seeking content at scale, with custom content solutions, account management, and monthly, quarterly, or annual payment options. Trend says its vetted creator network guarantees that products will not be stolen or lost. The service is available on web and iOS; its iPhone app requires iOS 16.0 or later.

Who it suits

Trend suits brands that need custom photography or video and want to manage creator applications, product shipping, messaging, and approvals in one workflow. Its enterprise offering is aimed at large brands and agencies that need content at scale.

Limits

The Starter package costs $550, paid once and includes up to six videos or 15 photos. Credits expire 12 months after purchase. Enterprise pricing is available by contacting an enterprise expert.

Getting started

1. Visit https://www.trend.io/.
2. Choose a one-time credit package or contact an enterprise expert.
3. Create a project and review creator applications.
4. Ship products and message creators as the project proceeds.
5. Approve and download the content.

Verdict

Choose Trend if you need creator-sourced custom photos or videos and want licensing and distribution rights for approved content. Look elsewhere if you need a free plan or prefer a listed enterprise price rather than contacting an expert.