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TRAY Online Ordering
What TRAY Online Ordering is
TRAY Online Ordering is a paid web and API platform for enterprise restaurant brands and multi-store operations. It lets restaurants create branded ordering spaces with their own menus, offerings and prices, available through a website or app. The ordering experience can be embedded in an existing website or built with TRAY’s Open API. Menu items, prices, promotions and menus can come from TRAY POS as one source of information, and the service supports POS integration and delivery orders. Orders from multiple channels are marked for packaging and pickup by guests or delivery couriers. TRAY says setup can be configured by selecting which items to sell online, without separate menus or product IDs. It also states there are no online-order transaction fees or usage charges, and restaurants can keep their credit processor. Pricing is provided by quote as a single monthly SaaS payment.
Who it suits
TRAY Online Ordering suits enterprise restaurant brands and multi-store operations needing branded website or app ordering. It is also relevant to businesses building custom ordering experiences through an Open API.
What it does well
- Supports branded restaurant ordering spaces
- Offers website and app ordering channels
- Syncs menus and prices from TRAY POS
- Provides Open API access
- No online-order transaction fees or usage charges
What to know first
- Pricing is available only by request
- Uses TRAY POS
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| TRAY Online Ordering | Single monthly SaaS payment; quote via TRAY · No online-order transaction fees or usage charges · uses TRAY POS | On request |
As tray.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
TRAY Online Ordering combines branded ordering, POS-sourced menus, delivery support and API options. Restaurants should request a quote and review the stated compliance limitation before adopting it.
Facts from TRAY Online Ordering's own pages
- Branded ordering
- Restaurants can create a branded ordering space featuring their own menu, offerings, and prices. · tray.com, 12 Oct 2026
- Company history
- TRAY says it was founded over a decade ago serving family entertainment centers before pivoting to the restaurant industry; it does not state a founding year on this page. · tray.com, 12 Oct 2026
- Compliance limitation
- TRAY's End User License Agreement says, unless TRAY notifies the customer otherwise in writing, the accessed services are not PCI DSS or ISO compliant. · tray.com, 12 Oct 2026
- Delivery orders
- Yes · tray.com, 21 Sept 2026
- Direct guest ordering
- The platform gives guests a destination to order directly with a restaurant inside its brand. · tray.com, 12 Oct 2026
- Headquarters
- TRAY lists its headquarters as 255 Giralda Avenue, 5th Floor, Coral Gables, Florida 33134. · tray.com, 12 Oct 2026
- Menu sync
- Items, menus, prices, and promotions come from the TRAY POS platform as a single source of menu information. · tray.com, 12 Oct 2026
- Open API
- The web ordering platform works with interfaces such as Olo, and businesses can build their own ordering platform using TRAY's Open API. · tray.com, 12 Oct 2026
- Order fees
- TRAY says online ordering has no transaction fees and customers can keep their own credit processor. · tray.com, 12 Oct 2026
- Ordering channels
- website and app · tray.com, 21 Sept 2026
- Order routing
- Orders from multiple channels are marked by channel for packaging and pickup by delivery couriers or guests. · tray.com, 12 Oct 2026
- POS integration
- Yes · tray.com, 21 Sept 2026
- Setup
- TRAY says online ordering can be configured in minutes by specifying which items to sell online, without separate menus or product IDs. · tray.com, 12 Oct 2026
- Support
- TRAY lists [email protected] and the phone number 844-USE-TRAY for support. · tray.com, 12 Oct 2026
- Target customer
- TRAY describes its platform as serving enterprise restaurant brands and multi-store operations. · tray.com, 12 Oct 2026
- Website options
- Online ordering can be embedded in an existing website or used to build an ordering site integrated with TRAY's Open API. · tray.com, 12 Oct 2026
Where TRAY Online Ordering stands on Freedom251
- Restaurant Online Ordering Software#103 of 127