Freedom251 › Eye Tracking Software
Tobii Pro Lab
What Tobii Pro Lab is
Tobii Pro Lab is Windows software for running eye-tracking studies from experimental design through recording and analysis. Its visual, no-code workflow lets researchers create studies, present images, audio, video, and text, randomize trials, and advance stimuli by elapsed time, key press, mouse click, or gaze trigger. Analysis tools cover fixations, saccades, and area-of-interest metrics, with exports for raw data and pre-calculated metrics. Heatmaps, color-coded gaze plots, and dynamic visualizations provide ways to display gaze results. The software supports multimodal workflows involving EEG, GSR, ECG, fNIRS, and other modalities, plus an interface for third-party software. Tobii says raw and processed data remain stored locally, while area-of-interest auto-tracking runs on the computer without sending data elsewhere. Editions range from analyzing existing projects to full design, recording, and analysis. Pricing is on request, with perpetual and subscription licensing and a 30-day trial.
Who it suits
It suits cognitive, psychological, human-factors, education, and consumer researchers conducting eye-tracking studies. It is intended for Windows 11 Professional or Enterprise users with compatible workstation hardware.
What it does well
- No-code workflow covers design, recording, and analysis
- Supports images, audio, video, and text stimuli
- Exports raw and pre-calculated metric data
- Supports EEG, GSR, ECG, and fNIRS workflows
- Local storage and on-device area-of-interest tracking
What to know first
- Windows 11 Professional or Enterprise only
- No free plan; pricing requires a request
- Virtual machines and network drives are unsupported
- Requires full administrator rights
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Analyzer Edition | Analyze module · Glasses projects · opens and analyzes projects created in other editions | On request |
| Distributed Online Edition | Analyze module · online study design and launch via Tobii Sticky · participants use their own webcams | On request |
| Full Edition | All Design, Record, and Analyze modules · compatible screen-based and wearable research eye trackers · all project types | On request |
| Screen-based Edition | Entry-level edition · Design, Record, and Analyze for screen and scene camera project types · opens External presenter projects created with Full Edition | On request |
As tobii.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Tobii Pro Lab provides a broad eye-tracking workflow with multimodal support, detailed gaze analysis, and local data handling. Check the Windows, hardware, deployment, and pricing requirements before choosing an edition.
Facts from Tobii Pro Lab's own pages
- Analysis
- Researchers can export pre-calculated metrics or raw data and analyze fixations, saccades, and area-of-interest metrics. · tobii.com, 8 Oct 2026
- Company history
- Tobii says it was founded in 2001 by John Elvesjö, Mårten Skogö, and Henrik Eskilsson. · corporate.tobii.com, 8 Oct 2026
- Deployment limits
- Tobii says virtual machines are unsupported, projects on network drives or cloud storage are unsupported, and the software requires full administrator rights. · tobii.com, 8 Oct 2026
- Free trial
- The trial provides 30 days of full-version access, seven sample projects, pre-recorded eye-tracking data, and self-paced walkthroughs; it excludes support. · tobii.com, 8 Oct 2026
- Integrations
- The software supports multimodal workflows involving EEG, GSR, ECG, fNIRS, and other modalities, and provides an interface for third-party software. · tobii.com, 8 Oct 2026
- Licensing
- Tobii offers perpetual licenses and subscription contracts, but the product page does not list prices. · tobii.com, 8 Oct 2026
- Local data
- Tobii says raw and processed data are stored locally and can be accessed by the user. · tobii.com, 8 Oct 2026
- Operating system
- Tobii Pro Lab supports Windows 11 64-bit Professional or Enterprise only. · tobii.com, 8 Oct 2026
- Privacy feature
- Area-of-interest auto-tracking runs entirely on the computer and sends no data elsewhere. · tobii.com, 8 Oct 2026
- Purpose
- Tobii Pro Lab is experimental software for eye tracking studies, with experimental design, data preprocessing, and analysis tools. · tobii.com, 8 Oct 2026
- Research audiences
- Tobii describes it as suited to cognitive and psychological research and broader applications including human factors, education, and consumer research. · tobii.com, 8 Oct 2026
- Stimuli
- Experiments can present images, audio, video, and text together, randomize trials, and advance stimuli by time, key press, mouse click, or gaze trigger. · tobii.com, 8 Oct 2026
- System requirements
- The listed minimums include an Intel Core i7 or Core Ultra 4-core processor at 2.3 GHz or faster, 16 GB RAM, an SSD, and a 1920 × 1080 monitor. · tobii.com, 8 Oct 2026
- Workflow
- Its visual no-code interface supports researchers through experimental design, data recording, and analysis. · tobii.com, 8 Oct 2026
Where Tobii Pro Lab stands on Freedom251
- Eye Tracking Software#22 of 27