Freedom251 › Eye Tracking Software
Fred
What Fred is
Fred is a web-based research platform that connects study planning, participant evidence, AI-assisted synthesis, research memory, and stakeholder-ready reporting. Its listed methods include surveys, card sorting, tree testing, preference testing, first-click testing, five-second testing, and usability testing. For remote, unmoderated usability studies, Fred estimates participant gaze using a compatible laptop or desktop webcam, without dedicated eye-tracking hardware. Researchers can replay timestamped gaze points alongside the session recording, task, and participant response. Participants receive a separate eye-tracking consent option before capture and are guided through webcam calibration. Fred describes webcam gaze as directional evidence, not equivalent to measurements from a dedicated laboratory eye tracker. Eye tracking is included with Team and Enterprise, but not Startup or Researcher. Plan prices are not displayed in the listed page text. Fred says its core application infrastructure and customer data are hosted in Europe, with AWS and Supabase/Postgres configured in Frankfurt, Germany. It identifies Cloudflare as an external security layer and says its architecture was reviewed through the AWS Well-Architected Framework.
Who it suits
Fred suits product and research teams, agencies, founders, and leaders seeking evidence to inform product decisions. Its webcam gaze feature is for teams running remote, unmoderated usability studies who can use a compatible laptop or desktop webcam.
What it does well
- Combines planning, synthesis, memory, and reporting
- Supports a range of listed research methods
- Webcam gaze can be reviewed with session context
- Team and Enterprise include eye tracking
What to know first
- Webcam gaze is not lab eye-tracker measurement
- Startup and Researcher exclude eye tracking
- Plan prices are not displayed in the listed page text
Limits
Startup includes 5 seats, 1 project, 1 study per project, 5 methods per study, and 1 GB storage; it excludes eye tracking. Researcher includes 15 seats, 5 projects, 10 studies per project, 15 methods per study, and 15 GB storage; it also excludes eye tracking. Webcam gaze is directional evidence and is not equivalent to dedicated laboratory eye-tracker measurements.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Startup | Monthly, 6-month, or annual billing options; price not displayed in the page text · 5 seats · 1 project · 1 study per project · 5 methods per study · 1 GB storage · Eye tracking not included | On request |
| Enterprise | Custom pricing and billing defined with Sales · Custom workspace limits · 100 GB baseline storage · SSO and advanced security · Multi-team rollout support · Eye tracking included | On request |
| Team | Monthly, 6-month, or annual billing options; price not displayed in the page text · 25 seats · 15 projects · 30 studies per project · Unlimited methods per study · 50 GB storage · Eye tracking included | On request |
| Researcher | Monthly, 6-month, or annual billing options; price not displayed in the page text · 15 seats · 5 projects · 10 studies per project · 15 methods per study · 15 GB storage · Eye tracking not included | On request |
As meet-fred.com lists them, read 9 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Fred eye-tracking website.
- Choose a plan.
- Set up an unmoderated usability test using a compatible laptop or desktop webcam for gaze estimation.
- Present the separate eye-tracking consent option and guide the participant through calibration.
- Review timestamped gaze points with the session recording, task, and participant response.
Verdict
Fred combines research workflows with optional webcam-based gaze estimates for remote usability studies. The gaze data is directional, and plan prices are not displayed in the provided listing.
Questions
What is Fred?
Fred is a web-based research platform combining study planning, human evidence, AI-assisted synthesis, research memory, and stakeholder-ready reporting.
Which research methods does Fred list?
The listed methods are surveys, card sorting, tree testing, preference testing, first-click testing, five-second testing, and usability testing.
How does Fred's eye tracking work?
For unmoderated usability tests, it estimates participant gaze from a compatible laptop or desktop webcam. Researchers can replay timestamped gaze points alongside recordings, tasks, and participant responses.
Which plans include eye tracking?
Eye tracking is included with Team and Enterprise. It is not included with Startup or Researcher.
Where is Fred's infrastructure hosted?
Fred says its core application infrastructure and customer data are hosted in Europe, with AWS and Supabase/Postgres configured in Frankfurt, Germany.
Facts from Fred's own pages
- Calibration and consent
- Fred presents a separate eye-tracking consent option before capture and guides the participant through webcam calibration. · meet-fred.com, 9 Oct 2026
- Certifications
- Fred says it does not publicly claim SOC 2, ISO 27001, or similar certifications unless they are actually held. · meet-fred.com, 9 Oct 2026
- Eye tracking
- Fred estimates participant gaze from a compatible laptop or desktop webcam during unmoderated usability tests, without dedicated eye-tracking hardware. · meet-fred.com, 9 Oct 2026
- Gaze review
- Researchers can replay timestamped gaze points alongside the session recording, task, and participant response. · meet-fred.com, 9 Oct 2026
- Headquarters
- Ozzano dell'Emilia, Bologna, Italy · meet-fred.com, 28 Sept 2026
- Integrations
- Fred's security page links to a sub-processor list covering providers for hosting, security, payments, authentication, analytics, monitoring, support, and integrations. · meet-fred.com, 9 Oct 2026
- Interpretation limit
- Fred describes webcam gaze as directional evidence and says it is not equivalent to measurement from a dedicated laboratory eye tracker. · meet-fred.com, 9 Oct 2026
- Maker and location
- The site identifies the maker as Fred The User Research Shepherd SRL and gives its address as Viale Giovanni XXIII, 40064, Ozzano dell'Emilia, Italy. · meet-fred.com, 9 Oct 2026
- Plan availability
- Webcam eye tracking is included with Team and Enterprise and is not included with Startup or Researcher. · meet-fred.com, 9 Oct 2026
- Product
- Fred connects study planning, human evidence, AI-assisted synthesis, research memory, and stakeholder-ready reporting in one workflow. · meet-fred.com, 9 Oct 2026
- Research methods
- The pricing comparison lists surveys, card sorting, tree testing, preference testing, first-click testing, five-second testing, and usability testing among its research methods. · meet-fred.com, 9 Oct 2026
- Security and hosting
- Fred says its core application infrastructure and customer data are hosted in Europe, with AWS and Supabase/Postgres configured in Frankfurt, Germany. · meet-fred.com, 9 Oct 2026
- Security controls
- Fred says it uses Cloudflare as an external security layer and has an architecture reviewed through the AWS Well-Architected Framework. · meet-fred.com, 9 Oct 2026
- Who it serves
- Fred says it is for product teams, research teams, agencies, founders, and leaders seeking evidence to reduce product risk before work moves forward. · meet-fred.com, 9 Oct 2026
Where Fred stands on Freedom251
- Eye Tracking Software#21 of 27