SwagUp is a web-based platform for creating and fulfilling branded merchandise and swag kits for employees, customers, and events. Its services cover product sourcing, custom design, assembly, warehousing, and shipping. Recipients can use branded redeem pages to submit details and choose items, or receive products directly from inventory through auto-ship pages. SwagUp Shops provide branded self-serve storefronts for teams, customers, and events, with payment by card, points, or shop credit. Native HRIS integrations can automate swag for onboarding, anniversaries, birthdays, and custom milestones; Zapier connects the platform to 3,000+ apps. Automations can require manual approval, and users can limit the data fields exchanged between platforms. Recipients do not need a SwagUp account for direct sends or redeem links. The Basic plan is free and includes platform access, a dedicated swag expert, unlimited mockups, free assembly, 1x Rewards, and Redeem + Zapier. Paid plans include Silver at 99.00 USD per month and Gold at 499.00 USD per month, both on annual plans paid monthly.
Who it is for
It suits organizations sending branded merchandise to employees, customers, or event attendees, from startups preparing new-hire kits to enterprise teams running global programs. Teams can use redeem pages, direct sends, or self-serve shops.
What is good
- Free Basic plan includes unlimited mockups.
- Recipients can choose items through redeem pages.
- Native HRIS integrations automate milestone swag.
- Zapier connects to 3,000+ apps.
- Recipients need no account for sends or redeem links.
What to know first
- Additional apps cost $150 per month or $1,500 per year.
- Free native integration access is limited for nonmembers to 30 days.
Verdict
SwagUp combines merchandise sourcing and fulfillment with tools for recipient choice, storefronts, and automated campaigns. The free Basic plan is available, while paid membership plans add features and integration access.
SwagUp plans and pricing
All plansCompared on sales gifting software
- Free plan
- Yes
- Paid from
- $80/mo
- Gift catalog
- both
- Automation level
- campaigns
- Recipient choice
- Yes
- Branded packages
- Yes
- Shipping scope
- global
- API access
- Yes
