Spruce builds and hosts business websites from a short description, using AI for copy, layout and design. Users can request changes in plain English and see the site update live. Hosted pages are designed for phones, tablets and desktops, and support custom domains, contact forms and booking tools. Visitors can create and preview a complete site for free, but a paid plan is required to publish it. Starter costs 49.00 USD per month and includes hosting, unlimited edits and a managed domain. Pro costs 99.00 USD per month and adds online booking, connections to Google, Calendly, Square and Jobber, plus lead capture emailed to the owner. Premium costs 149.00 USD per month and adds an AI chat assistant trained on the customer’s business, interactive 3D scenes and priority support. Spruce says it handles SSL, performance and upkeep, uses encryption in transit, and does not sell personal information. Payments are processed by Stripe, and plans renew month-to-month.
Who it is for
Spruce is aimed at local businesses that want to be found and booked online. It suits owners who prefer describing a site and requesting edits in plain English.
What is good
- Builds and previews a complete site for free
- Plain-English requests update websites live
- Sites target phones, tablets and desktops
- Supports custom domains and contact forms
- Month-to-month plans can be canceled anytime
What to know first
- Paid plan required to publish live
- Starter costs 49.00 USD per month
- Booking-system connections start on Pro
- Premium AI chat is plan-limited
Verdict
Spruce offers AI-generated, hosted websites with live text-based editing and business features such as forms and bookings. Publishing requires a paid plan, with additional integrations and AI chat reserved for higher tiers.
Spruce plans and pricing
All plansCompared on small business website builders
- Free plan
- No
- Paid from
- $49/mo
- Custom domain
- Yes
- Contact forms
- Yes
- Booking tools
- Yes
