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Sona Applicant Tracking
What Sona Applicant Tracking is
Sona Applicant Tracking is a paid web applicant tracking system for high-volume frontline hiring, and its status is marked “In beta.” It covers job posting, candidate tracking and onboarding for organizations recruiting frontline workers. Conversational AI guides applicants to roles, while Raffy screens candidates by availability, qualifications and location. Branded career sites can distribute jobs to Indeed, LinkedIn, Caterer and other channels, with customizable stages and bulk actions. Automated SMS and email support candidate communication, and WhatsApp is listed among pipeline capabilities. Onboarding includes role-based forms and completion tracking for Right to Work, DBS, bank details and starter forms, with audit trails and document management. Accepted offers can pass into HR, payroll and scheduling so a first shift can be arranged without entering data again. Analytics cover time-to-hire, bottlenecks, sources and location comparisons. Sona says it offers 50+ integrations, TalentFunnel support and custom API integrations. Pricing is available by consultation or custom quote.
Who it suits
It is designed for large organizations and teams handling high-volume frontline recruitment. It fits employers wanting automated screening, communications, onboarding and hiring analytics in a web system.
What it does well
- Conversational AI guides applicants to roles
- Raffy screens availability, qualifications and location
- Distributes jobs across named channels
- Automates SMS and email communications
- Offers 50+ integrations
What to know first
- Product is marked in beta
- Pricing requires consultation or custom quote
- Built for frontline hiring use cases
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Custom pricing | Pricing adapts to the business; request a custom quote | On request |
As sona.ai lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Sona Applicant Tracking combines frontline-focused recruiting, screening, onboarding and analytics in a web platform. Its beta status and request-based pricing are important factors for evaluating adoption.
Facts from Sona Applicant Tracking's own pages
- AI screening
- Conversational AI guides applicants to roles, while Raffy screens candidates against availability, qualifications, and location. · sona.ai, 12 Oct 2026
- Analytics
- Hiring analytics include time-to-hire, pipeline bottlenecks, source tracking, and location comparisons. · sona.ai, 12 Oct 2026
- Candidate communications
- The product supports automated SMS and email communications and identifies WhatsApp among its pipeline capabilities. · sona.ai, 12 Oct 2026
- Career site
- Yes · sona.ai, 22 Sept 2026
- Company
- Sona says it was founded in 2021 and built its platform for frontline organizations. · sona.ai, 12 Oct 2026
- First shift
- Accepted offers can flow into HR, payroll, and scheduling so a new hire can be scheduled for a first shift without re-entering data. · sona.ai, 12 Oct 2026
- Founded
- 2021 · sona.ai, 28 Sept 2026
- Integrations
- Sona says it offers 50+ integrations and lists TalentFunnel as an ATS integration; it also describes custom integrations through its API. · sona.ai, 12 Oct 2026
- Job board distribution
- Yes · sona.ai, 22 Sept 2026
- Onboarding
- Role-based forms and completion tracking cover Right to Work, DBS, bank details, and starter forms, with audit trails and document management. · sona.ai, 12 Oct 2026
- Pipeline
- Branded career sites can feed roles to Indeed, LinkedIn, Caterer, and other job channels, with customizable candidate stages and bulk actions. · sona.ai, 12 Oct 2026
- Pricing
- Sona says its pricing is adaptable to the business and invites organizations to book a consultation or request a custom quote. · sona.ai, 12 Oct 2026
- Purpose
- The ATS is built for high-volume frontline hiring, from job posting and candidate tracking through onboarding. · sona.ai, 12 Oct 2026
- Status
- Applicant Tracking is marked “In beta.” · sona.ai, 12 Oct 2026
- Support
- Sona describes a partner-led engagement with technical account managers and regular business reviews. · sona.ai, 12 Oct 2026
- Target users
- Sona describes the ATS as designed for frontline hiring and large organizations seeking to attract and hire frontline talent. · sona.ai, 12 Oct 2026
- Workflow automation
- Yes · sona.ai, 22 Sept 2026
Where Sona Applicant Tracking stands on Freedom251
- Applicant Tracking Systems#206 of 233