SocialHP

SocialHP is an employee-advocacy platform for organizations that want employees to share company content through managed social campaigns. It is a strong fit for marketing, sales, employer-branding, and channel-partner programs that need approval controls and measurable participation. The trade-off is custom pricing, which makes it harder for smaller teams to assess affordability before contacting the vendor.

Overview

SocialHP has worked on its product since 2011 and is headquartered in Toronto. It brings company material into a central content library, then distributes it through a social-media campaign manager. That approach gives advocacy managers a repeatable publishing process rather than leaving employees to find and share content independently.

Governance is configurable. Teams can automatically approve content feeds or review articles individually, while employees can approve calendar items themselves. Administrators can also place distribution on autopilot. The result suits organizations that need tighter review for some campaigns but want routine publishing to move without constant intervention.

Key features

Content, scheduling, and measurement

The shared library provides one location for advocacy material. Calendar approvals preserve employee choice, whereas autopilot distribution favors consistency at scale. SocialHP measures clicks, comments, likes, and shares, giving program managers concrete engagement signals rather than relying only on posting volume.

Publishing and integrations

Supported publishing destinations include Facebook, Facebook Business, Facebook Groups, LinkedIn, LinkedIn Corporate, XING, Twitter, and Instagram. Instagram publishing runs through the mobile app, so teams requiring desktop-only Instagram workflows should account for that constraint. Business integrations include Salesforce, Dynamics 365, HubSpot, Zapier, eRecruiter, Greenhouse, and Google Analytics. Slack and Microsoft Teams can receive daily or weekly content notifications, while Proofpoint supports social-media capture, archiving, and compliance workflows.

Access, security, and support

Employees can use free iOS and Android apps, alongside web access, and SocialHP provides single sign-on. Its GDPR materials describe encryption in transit and at rest, replication, backups, and disaster-recovery planning. Google Cloud Platform hosts data in the United States, and the company says it evaluates subprocessors' security posture. The SLA commits to at least 99.95% monthly uptime subject to its exclusions. Support is available by email or through the account during business days from 9:00 am to 4:30 pm EST.

Pricing

SocialHP uses paid, custom pricing: prospective customers must request a quote. That model can accommodate advocacy programs with differing requirements, but it provides no public way to compare seats, usage allowances, or entry cost. It is therefore better suited to organizations prepared for a sales-led purchase than to small teams seeking an immediate self-serve plan. There is no published free plan or trial to lower the commitment.

Platforms

SocialHP runs on the web and has free Android and iOS mobile apps. The mobile apps are particularly important for Instagram publishing and for employees accessing advocacy content away from a desktop.

Who it's for

Marketing and sales teams can use centralized campaigns and CRM integrations to coordinate employee distribution around company content. Employer-branding teams gain recruitment-oriented integrations such as Greenhouse and eRecruiter, while channel-partner programs can apply the same approval and measurement structure across partner advocates. Organizations with compliance obligations may value Proofpoint integration and configurable article review. Smaller businesses that need transparent pricing or a free starting tier are less naturally matched.

Pros and cons

• Pros: Central content library and campaign management create a controlled advocacy workflow.
• Pros: Automatic feeds, article-level review, employee calendar approval, and autopilot distribution cover different governance needs.
• Pros: Click, comment, like, and share reporting gives programs measurable engagement indicators.
• Pros: Broad social publishing, CRM, analytics, messaging, recruiting, and compliance integrations support varied deployments.
• Cons: Custom pricing prevents straightforward cost comparison and may slow evaluation for smaller organizations.
• Cons: Instagram publishing requires the mobile app rather than the general web workflow.
• Cons: Support hours are limited to 9:00 am–4:30 pm EST on business days, which may not suit every time zone.

Alternatives

For a wider comparison, see Social Media Advocacy Software.

• Socxo is the better fit when a paid advocacy tool with a free plan, trial, and published monthly tiers is more important than SocialHP's custom-quote model.
• StoryChief Broadcasts suits teams wanting a freemium option with social-media and website/SEO analytics.
• Agorapulse is preferable for a free social-management plan covering one user, three profiles, and 10 scheduled posts.
• Keepface Employee Advocacy fits organizations seeking a free advocacy tier for up to five employee seats and three active posts.
• Swaybase is aimed at teams wanting a free allowance for up to 10 users and a low-cost monthly plan.
• Vouch is an alternative for organizations focused on video collection and creation.
• Brand Networks offers custom self-serve or fully managed enterprise solutions.
• Content Stadium NETWORK APP uses demo-led or customized proposals.

Verdict

Choose SocialHP if you need a governed employee-advocacy program spanning multiple social networks, business systems, notifications, and engagement reporting. Its strongest case is the combination of flexible approvals, autopilot distribution, and integration breadth. Look elsewhere if transparent plans, a free tier, or self-serve onboarding is essential, because SocialHP's pricing is custom and its purchase starts with an enquiry.