SocialCTL is a web and API workspace for planning, creating, reviewing, scheduling and publishing social content organized by brand. It can draft a monthly calendar from a business brief and generate MP4 reels, 3–12 slide carousels and static posts using a saved brand kit. Content can go through client approval links before scheduling. Instagram, Facebook, LinkedIn, TikTok and YouTube are listed as live connections; Pinterest is in review, while Threads, X and Discord are in verification. A live Claude integration over MCP supports planning, generating, scheduling and publishing workspace content. The free plan includes 150 signup credits and a six-day full trial, but AI generation requires credits, and a paid plan after the trial and welcome credits. Monthly plans are Starter at 19.00 USD per month, Growth at 49.00 USD per month and Scale at 99.00 USD per month. One-time credit packs start with the Starter pack at 19.00 USD per once. A reel uses 150 credits, a carousel 100 credits and a static post 50 credits; workspace limits and credit allowances vary by plan.
Who it is for
SocialCTL may suit solo founders, small businesses, creators, coaches, e-commerce brands, restaurants and agencies that need a brand-based publishing workflow. Its approval links and workspace allowances are relevant for teams handling multiple brands or client content.
What is good
- Generates a monthly calendar from a business brief.
- Creates reels, carousels and static posts.
- Client approval links are part of the workflow.
- Live connections include five listed social networks.
- Claude integration supports planning through publishing.
What to know first
- AI generation requires credits.
- Paid plans are required after the trial and welcome credits.
- Pinterest remains in review.
- Threads, X and Discord remain in verification.
Verdict
SocialCTL combines content generation with approvals and publishing in a brand-organized workspace. Its free credits and trial provide an entry point, while ongoing AI use depends on credits and paid plans.
SocialCTL plans and pricing
All plansCompared on AI social media post generators
- Free plan
- Yes
- Paid from
- $30/mo
- Social networks
- 8 networks
- Platform variations
- Yes
- AI image generation
- Yes
- Short-form video
- Yes
- Brand voice controls
- Yes
- Approval workflows
- Yes
