Postology

What Postology is

Postology creates social posts using a brand’s voice and visual style, with captions and matching AI-generated images based on tone, style, and messaging pillars. Users can set evergreen content pillars and their rotation weights, or create campaigns with a goal, timeframe, and message. Captions and visuals are reviewed and approved before publishing. Postology connects with Buffer.com for direct Instagram publishing; its page says more channels are coming. Multi-brand projects keep each brand’s systems, plans, and publishing schedules separate. The maker describes it as intended for solo founders, indie creators, and small agencies. Postology is in private beta, with early access through a waitlist. Its free plan costs nothing and includes one project, 10 AI posts per month, two evergreen tracks, one active campaign, one publishing connection, three reference image uploads, and a watermark. Paid plans start at €19/mo for Starter, which includes three projects and 90 AI posts per month, among other features. Postology is a product of Aurum Avis Labs, based in Oberägeri, Switzerland. Its contact page says sales, support, and partnership inquiries are typically answered by email within one to two business days.

Who it suits

Postology is aimed at solo founders, indie creators, and small agencies that need brand-based social content. Its multi-brand projects may suit people managing different brands or clients.

Limits

The free plan allows one project, 10 AI posts per month, two evergreen tracks, one active campaign, one publishing connection, and three reference image uploads, and adds a watermark. Starter allows three projects and 90 AI posts per month; Pro allows unlimited projects and 300 AI posts per month.

Getting started

1. Visit Postology’s website and join the waitlist for early access.
2. Choose the Free, Starter, or Pro plan based on the listed project and post allowances.
3. Set up a brand’s voice, visual style, and messaging pillars.
4. Define evergreen content tracks or create a campaign with a goal, timeframe, and message.
5. Review and approve generated captions and visuals.
6. Connect Buffer.com to publish directly to Instagram.

Verdict

Postology combines brand-aware post generation with review and Instagram publishing through Buffer.com. It is still in private beta, and the free plan has project, post, and watermark limits.