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SmartMetrics
What SmartMetrics is
SmartMetrics is an Instagram analytics service for brands and agencies, available on the web and through an API. It reports more than 30 visualized metrics for accounts, posts, and stories, including audience demographics, geography, engagement, reach, and impressions. Hashtag tracking provides daily post updates, performance measures, sentiment, top posts, and related hashtags. The service also monitors brand mentions in real time and supports responding to them from one place.
Reports can be exported as PDF or CSV, charts as images, and shared through a secret link. Agency features include scheduled and white-label reports, shared online reports, goals, and smart alerts. Its documented API uses key-based authentication over HTTPS. Account analytics use the official Facebook API and require authorization through Facebook. Plans start at $9 a month, and a 14-day trial does not require a credit card. After the trial, the account is put on hold unless the user subscribes.
Who it suits
It suits brands and agencies that need Instagram account, hashtag, and mention analytics, with reporting and API options. Agencies can use scheduled and white-label reports, while larger account counts can request custom plans.
What it does well
- More than 30 account, post, and story metrics
- Tracks hashtags and real-time brand mentions
- Exports PDF, CSV, and chart images
- Agency reporting includes white-label and scheduling
- 14-day trial does not require a credit card
What to know first
- No free plan
- Trial account is put on hold unless subscribed
- Competitor accounts lack some audience and performance metrics
- Facebook authorization is required for account analytics
Limits
Plans cap the number of profiles, and hashtags count toward those limits; on the 19-profile and larger plans, every 2,000 hashtag posts count as one profile. For competitor accounts, follower gender, privacy, geography, reach, and gained or lost follower metrics are unavailable. The 14-day trial ends with the account on hold unless a subscription is started.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| 65 profiles | Monthly; $1341/yr yearly · up to 65 profiles · hashtags: every 2K posts count as 1 profile | $149 a month |
| 7 profiles | Monthly; $171/yr yearly · up to 7 your or competitor's accounts · hashtags count toward profile limit · API · CSV/PDF/chart export · branded and scheduled reports | $19 a month |
| 87 profiles | Monthly; $1791/yr yearly · up to 87 profiles · hashtags: every 2K posts count as 1 profile | $199 a month |
| 109 profiles | Monthly; $2241/yr yearly · up to 109 profiles · hashtags: every 2K posts count as 1 profile | $249 a month |
| 131 profiles | Monthly; $2691/yr yearly · up to 131 profiles · hashtags: every 2K posts count as 1 profile | $299 a month |
| 15 profiles | Monthly; $351/yr yearly · up to 15 your or competitor's accounts · hashtags count toward profile limit · API · CSV/PDF/chart export · branded and scheduled reports | $39 a month |
| 19 profiles | Monthly; $441/yr yearly · up to 19 profiles · hashtags: every 2K posts count as 1 profile | $49 a month |
| 33 profiles | Monthly; $711/yr yearly · up to 33 profiles · hashtags: every 2K posts count as 1 profile | $79 a month |
The first 8 of 10 plans, as smartmetrics.co lists them, read 7 Oct 2026. The maker's own page has the final word. Every plan
Getting started
- Open the SmartMetrics website
- Start the 14-day trial without entering a credit card
- Authorize SmartMetrics through Facebook for account analytics
- Add accounts or hashtags within the selected profile allowance
- Use the web interface or API over HTTPS
Verdict
SmartMetrics combines Instagram account and hashtag analytics with mention monitoring, exports, and agency reporting. The 14-day trial is available without a credit card, but continued use requires a subscription.
Questions
How much does SmartMetrics cost?
Plans start at $9 a month for up to three profiles. Listed plans range to $299 a month for up to 131 profiles, with yearly prices also shown.
Is there a free trial or free plan?
There is no free plan. The service offers a 14-day trial without requiring a credit card.
What platforms are supported?
SmartMetrics is available on the web and through an API. Its account analytics use Instagram through the official Facebook API.
What happens when the trial ends?
The account is put on hold unless the user subscribes.
Can agencies use branded reports?
Yes. Agency features include scheduled reporting, white-label reports, shared online reports, goals and smart alerts.
What security and privacy measures are listed?
The service uses SSL, encrypted backups on dedicated servers inaccessible from the internet, and password verification for account access. Its policy says user data is not sold or shared, except for limited legal, fraud-prevention or security disclosures.
Facts from SmartMetrics's own pages
- Account metrics
- It reports more than 30 visualized account, post, and story metrics, including follower demographics, geography, engagement, reach, and impressions. · smartmetrics.co, 7 Oct 2026
- Agency tools
- Agency features include scheduled reporting, white-label reports, shared online reports, and goals and smart alerts. · smartmetrics.co, 7 Oct 2026
- API
- The documented API uses key-based authentication over HTTPS and exposes endpoints for tracked accounts and analytics. · smartmetrics.co, 7 Oct 2026
- Competitor limits
- For competitor accounts, follower gender, privacy, geography, reach, and gained or lost followers metrics are unavailable. · smartmetrics.co, 7 Oct 2026
- Data privacy
- The privacy policy says SmartMetrics does not sell or share user data, while noting limited disclosures may occur for legal process, fraud prevention, or security. · smartmetrics.co, 7 Oct 2026
- Exports and sharing
- Reports can be exported as PDF or CSV, charts as images, and shared through a secret link. · smartmetrics.co, 7 Oct 2026
- Hashtag analytics
- Hashtag tracking includes daily post updates, performance measures, sentiment rate, top posts, and related hashtags. · smartmetrics.co, 7 Oct 2026
- Integrations
- For account analytics, SmartMetrics says it uses the official Facebook API and requires authorizing its service through Facebook. · smartmetrics.co, 7 Oct 2026
- Mentions
- The mentions feature tracks Instagram brand mentions in real time and supports responding to them from one place. · smartmetrics.co, 7 Oct 2026
- Product
- SmartMetrics provides Instagram account and hashtag analytics for brands and agencies. · smartmetrics.co, 7 Oct 2026
- Security
- The privacy policy says services use SSL, backups are encrypted and kept on dedicated servers inaccessible from the internet, and account access requires password verification. · smartmetrics.co, 7 Oct 2026
- Support and custom plans
- The pricing page says customers can contact SmartMetrics for custom plans above its listed account counts. · smartmetrics.co, 7 Oct 2026
- Trial and cancellation
- The site offers a 14-day free trial without requiring a credit card; after it ends, the account is put on hold unless the user subscribes. · smartmetrics.co, 7 Oct 2026