Smart URL

Web · API· paid plans from £1.49/mo

Freedom report

Two barsScore 7.2

Free tierA free tier is on its own pricing page
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Smart URL is ranked #42 of 156 in URL shorteners on Freedom251. It runs on API, Web. There is a free plan. Paid plans start at £1.49/mo.

Smart URL plans and pricing

All plans

Free Plan Free 3 short links · 50 link clicks/month · 15 days data retention · 1 bio page · 2 QR codes smarturl.co.uk · 20 Sept 2026

Starter Plan £1.49/mo billed monthly 250 short links · 500 link clicks/month · 60 days data retention · 3 bio pages · 100 QR codes smarturl.co.uk · 20 Sept 2026

Professional Plan V2 £2.99/mo billed monthly 500 short links · 10,000 link clicks/month · 90 days data retention · 10 bio pages · 5 team members smarturl.co.uk · 20 Sept 2026

Enterprise Plan £9.99/mo billed monthly 10,000 short links · 25,000 link clicks/month · 720 days data retention · 50 bio pages · 15 team members · 5 branded domains smarturl.co.uk · 20 Sept 2026

Unlimited £14.99/mo billed monthly Unlimited bio pages · Unlimited QR codes · Unlimited branded domains · Unlimited team members · 1,000 SMS/month smarturl.co.uk · 20 Sept 2026

Free Plan Free 3 short links · 50 link clicks/mo · 7 days data retention · 1 link-in-bio · 1 QR code smarturl.co.uk · 12 Oct 2026

Compared on URL shorteners

Free plan: Yes
Custom domains: Yes
API access: Yes
Geo targeting: Yes

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The record

Product: Smart URL provides branded short links, dynamic QR codes, and bio pages on a UK-based platform.
Link shortener: Users can create branded short links with custom slugs, custom domains, and click tracking.
QR codes: Dynamic QR code destinations can be changed without reprinting, and scans are trackable.
Bio pages: Bio pages support themes, social links, and analytics.
Analytics: Analytics include geographic breakdowns by country and city, built-in UTM tracking, and CSV export or API access.
Link controls: Links can be password-protected, given expiration dates, and configured to block bots and scrapers.
Targeting: Link destinations can be targeted by country, language, and device.
Team features: Shared workspaces include role-based access, shared folders, and audit logs.
Integrations: The site lists Slack, Zapier, Google Tag Manager, Facebook, WordPress, and other services as integrations, and describes pixel tracking and notifications.
Security: The site says links are screened for phishing and malware and describes the platform as GDPR-ready.
Privacy: The privacy policy says SmartURL does not sell, trade, or transfer personal data to outside parties, while allowing sharing with service providers under confidentiality agreements.
API: The developer API uses an API key sent as an authorization token and documents a current limit of 30 requests per minute, which may vary by plan.
Audience: The Starter plan is described as intended for creators and small businesses, while Pro is described for growing teams and Business / Agency for agencies and brands.
Plan limits: The free plan allows 3 short links and 50 link clicks per month; the Business / Agency plan lists unlimited links and clicks.
Price from: £1.49/mo

Where it ranks on Freedom251

Best URL Shorteners in 2026#42 of 156

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Sources

smarturl.co.uk· checked 12 Oct 2026
smarturl.co.uk/page/privacy-policy· checked 12 Oct 2026
smarturl.co.uk/developers· checked 12 Oct 2026
smarturl.co.uk/pricing· checked 12 Oct 2026
smarturl.co.uk/en/pricing· checked 20 Sept 2026