Smart URL
What Smart URL is
Smart URL is a UK-based platform for managing branded short links, dynamic QR codes, and bio pages through web and API access. You can create links with custom slugs and domains, track clicks, set passwords and expiration dates, block bots and scrapers, and direct visitors by country, language, or device. Dynamic QR destinations can change without reprinting, with scan tracking available. Bio pages provide themes, social links, and analytics. Reporting includes country and city breakdowns, built-in UTM tracking, and export through CSV or API. Shared workspaces add role-based access, folders, and audit logs. Listed integrations include Slack, Zapier, Google Tag Manager, Facebook, and WordPress. The free plan allows 3 short links and 50 link clicks monthly, with 15 days of data retention, one bio page, and two QR codes. Paid plans start at £1.49/mo, while the API documents a current 30-requests-per-minute limit that may vary by plan.
Who it suits
Smart URL suits creators, small businesses, growing teams, agencies, and brands that need branded links, QR codes, or bio pages. Its API, targeting, analytics, and workspace controls support more structured link management.
What it does well
- Custom domains and branded short links
- Dynamic QR destinations can change
- Geographic, UTM, CSV, and API analytics
- Password, expiry, and bot-blocking controls
- Role-based workspaces with audit logs
What to know first
- Free plan limited to 3 short links
- Free plan allows 50 clicks monthly
- API limit is currently 30 requests per minute
- Paid plans start at £1.49/mo
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Professional Plan V2 | billed monthly · 500 short links · 10,000 link clicks/month · 90 days data retention · 10 bio pages · 5 team members | £2.99 a month |
| Enterprise Plan | billed monthly · 10,000 short links · 25,000 link clicks/month · 720 days data retention · 50 bio pages · 15 team members · 5 branded domains | £9.99 a month |
| Unlimited | billed monthly · Unlimited bio pages · Unlimited QR codes · Unlimited branded domains · Unlimited team members · 1,000 SMS/month | £14.99 a month |
| Free Plan | 3 short links · 50 link clicks/mo · 7 days data retention · 1 link-in-bio · 1 QR code | Free |
| Pro | Monthly · 3,000 short links/mo · 25,000 link clicks/mo · 730 days data retention · 50 link-in-bio · 5,000 QR codes · 3 branded domains · 5 team members · 250 SMS/mo | $25 a month |
| Business / Agency | Monthly · Unlimited short links, clicks, data retention, link-in-bio, and QR codes · 15 branded domains · 25 team members · 1,000 SMS/mo | $79 a month |
| Starter Plan | Monthly · 500 short links/mo · 5,000 link clicks/mo · 365 days data retention · 5 link-in-bio · 250 QR codes · 1 branded domain · 10 SMS/mo | $9 a month |
As smarturl.co.uk lists them, read 20 Sept 2026. The maker's own page has the final word.
Verdict
Smart URL combines branded links, trackable QR codes, bio pages, targeting, and team controls in one service. The free tier is tightly limited, while paid plans expand links, clicks, retention, and collaboration allowances.
Facts from Smart URL's own pages
- Analytics
- Analytics include geographic breakdowns by country and city, built-in UTM tracking, and CSV export or API access. · smarturl.co.uk, 12 Oct 2026
- API
- The developer API uses an API key sent as an authorization token and documents a current limit of 30 requests per minute, which may vary by plan. · smarturl.co.uk, 12 Oct 2026
- API access
- Yes · smarturl.co.uk, 20 Sept 2026
- Audience
- The Starter plan is described as intended for creators and small businesses, while Pro is described for growing teams and Business / Agency for agencies and brands. · smarturl.co.uk, 12 Oct 2026
- Bio pages
- Bio pages support themes, social links, and analytics. · smarturl.co.uk, 12 Oct 2026
- Custom domains
- Yes · smarturl.co.uk, 20 Sept 2026
- Free plan
- Yes · smarturl.co.uk, 20 Sept 2026
- Geo targeting
- Yes · smarturl.co.uk, 20 Sept 2026
- Integrations
- The site lists Slack, Zapier, Google Tag Manager, Facebook, WordPress, and other services as integrations, and describes pixel tracking and notifications. · smarturl.co.uk, 12 Oct 2026
- Link controls
- Links can be password-protected, given expiration dates, and configured to block bots and scrapers. · smarturl.co.uk, 12 Oct 2026
- Link shortener
- Users can create branded short links with custom slugs, custom domains, and click tracking. · smarturl.co.uk, 12 Oct 2026
- Plan limits
- The free plan allows 3 short links and 50 link clicks per month; the Business / Agency plan lists unlimited links and clicks. · smarturl.co.uk, 12 Oct 2026
- Privacy
- The privacy policy says SmartURL does not sell, trade, or transfer personal data to outside parties, while allowing sharing with service providers under confidentiality agreements. · smarturl.co.uk, 12 Oct 2026
- Product
- Smart URL provides branded short links, dynamic QR codes, and bio pages on a UK-based platform. · smarturl.co.uk, 12 Oct 2026
- QR codes
- Dynamic QR code destinations can be changed without reprinting, and scans are trackable. · smarturl.co.uk, 12 Oct 2026
- Security
- The site says links are screened for phishing and malware and describes the platform as GDPR-ready. · smarturl.co.uk, 12 Oct 2026
- Targeting
- Link destinations can be targeted by country, language, and device. · smarturl.co.uk, 12 Oct 2026
- Team features
- Shared workspaces include role-based access, shared folders, and audit logs. · smarturl.co.uk, 12 Oct 2026
Where Smart URL stands on Freedom251
- URL shorteners#65 of 156