Freedom251 › User Experience Software
Smaply
What Smaply is
Smaply is a web platform that brings customer research, journey maps, and metrics together to help teams prioritize customer-experience improvements. Journey maps support eleven lane types, drag-and-drop stages, steps and cards, emotion charts, live data, images, embeds, and planning cards. Maps have autosave, version history, bulk updates, and links that display the latest version. Smaply AI can draft maps from descriptions and extract quotes, sentiment, and themes from research transcripts; Research Hub is included in the Governance plan. Teams can comment on map cards and use admin, editor, and viewer roles, though viewer availability depends on plan. Listed integrations and embeds include Qualtrics, Tableau, Monday.com, OneDrive, Google Docs, SharePoint, Google Sheets, Linear, Trello, Azure DevOps, Asana, and Jira. Smaply says it is ISO 27001:2022 certified, SOC 2 Type II audited, and GDPR and DSGVO compliant. Its Free plan includes one personal workspace, 10 maps, 10 personas, three advanced cards per map, and no viewer seats. Paid plans start at $38/mo per editor, billed yearly; the free plan begins with a 14-day full-featured trial.
Who it suits
Smaply suits organizations and teams doing service design, customer experience work, research, or journey management. It can fit teams that need collaborative journey maps, research analysis, and role-based access.
What it does well
- Journey maps include eleven lane types and emotion charts.
- Maps have version history, bulk updates, and autosave.
- AI can draft maps and extract research themes.
- Lists ISO 27001:2022 certification and SOC 2 Type II audit.
What to know first
- Free plan limits users to 10 maps.
- Free plan has no viewer seats.
- Repository plan has no viewer seats.
- Paid plans are priced per editor and billed yearly.
Limits
The Free plan is limited to one personal workspace, 10 maps, 10 personas, and three advanced cards per map, with no viewer seats. Repository costs $38 a month per editor when billed yearly and includes one team workspace, unlimited maps, personas, and portfolio cards, but no viewer seats.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | Free forever; begins with 14-day full-featured trial · 1 personal workspace · 10 maps · 10 personas · 3 advanced cards per map · no viewer seats | Free |
| Repository | Per editor / month; billed yearly ($449 USD) · 1 team workspace · unlimited maps, personas, and portfolio cards · no viewer seats | $38 a month |
| Framework | Per editor / month; billed yearly ($799 USD) · 3 team workspaces · unlimited maps, personas, and advanced cards · 5 viewer seats included | $67 a month |
| Governance | Per editor / month; billed yearly ($1,149 USD) · Unlimited team workspaces, maps, personas, advanced cards, and viewer seats · some enterprise features from 10 users | $96 a month |
As smaply.com lists them, read 2 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Smaply website.
- Use Smaply on the web.
- Start with the Free plan, which begins with a 14-day full-featured trial.
- Choose a paid plan if you need its additional workspaces, cards, or viewer seats.
Verdict
Smaply brings journey mapping and research features into a shared web platform, with plan-dependent access and map limits. Review viewer-seat availability and workspace limits when selecting a plan.
Questions
Is there a free plan?
Yes. Free costs nothing and is billed Free forever; it begins with a 14-day full-featured trial.
How much do paid plans cost?
Repository is $38 a month per editor, billed yearly at $449 USD. Framework is $67 a month per editor, billed yearly at $799 USD; Governance is $96 a month per editor, billed yearly at $1,149 USD.
Which platforms does Smaply support?
Smaply is available on the web.
Does Smaply include viewer seats?
Free and Repository include no viewer seats. Framework includes five, while Governance includes unlimited viewer seats.
What integrations does Smaply list?
Integrations and embeds include Qualtrics, Tableau, Monday.com, OneDrive, Google Docs, SharePoint, Google Sheets, Linear, Trello, Azure DevOps, Asana, and Jira.
What security and data protection details does Smaply state?
Smaply states that it is ISO 27001:2022 certified, SOC 2 Type II audited, and GDPR and DSGVO compliant. It says data is encrypted at rest with AES-256 and in transit with TLS 1.3, hosted in the EU by default, and not used to train models.
Facts from Smaply's own pages
- AI data policy
- Smaply states that customer data does not train anyone's model. · smaply.com, 2 Oct 2026
- Collaboration
- The platform supports comments on journey map cards and role-based access for admins, editors, and viewers; viewer availability depends on the plan. · smaply.com, 2 Oct 2026
- Data protection
- The security page says data is encrypted at rest with AES-256 and in transit with TLS 1.3, hosted on Google Cloud in the EU by default, with US hosting on request. · smaply.com, 2 Oct 2026
- Headquarters
- Innsbruck, Austria · smaply.com, 23 Sept 2026
- Integrations
- Smaply lists integrations and embeds including Qualtrics, Tableau, Monday.com, OneDrive, Google Docs, SharePoint, Google Sheets, Linear, Trello, Azure DevOps, Asana, and Jira. · smaply.com, 2 Oct 2026
- Intended users
- Smaply describes its audience as organizations and teams doing service design, customer experience work, research, and journey management. · smaply.com, 2 Oct 2026
- Journey maps
- Journey maps support eleven lane types, drag-and-drop stages, steps and cards, emotion charts, live data, images, embeds, and planning cards. · smaply.com, 2 Oct 2026
- Mapping updates
- Maps include version history, bulk updates, autosave, and live links that show the latest version. · smaply.com, 2 Oct 2026
- Notable plan limits
- The Free plan is limited to one personal workspace, 10 maps, 10 personas, three advanced cards per map, and no viewer seats. · smaply.com, 2 Oct 2026
- Purpose
- Smaply brings customer research, journeys, and metrics into one system to help teams prioritize and act on customer experience improvements. · smaply.com, 2 Oct 2026
- Research and AI
- Smaply AI can draft journey maps from descriptions and extract quotes, sentiment, and themes from research transcripts; the Governance plan includes Research Hub. · smaply.com, 2 Oct 2026
- Security
- Smaply states that it is ISO 27001:2022 certified, SOC 2 Type II audited, and GDPR and DSGVO compliant. · smaply.com, 2 Oct 2026
- Support
- Free and Repository plans include self-service helpdesk support; Framework includes helpdesk and email support with a stated 24-hour response time. · smaply.com, 2 Oct 2026
Where Smaply stands on Freedom251
- User Experience Software#16 of 33
- Customer Journey Mapping Software#12 of 23