Shortly is a web service that turns long URLs into branded short links for teams to track, share, and manage. Links can use custom aliases, passwords, and expiration settings, and each link receives a QR code for print materials, packaging, or events. Dashboards and link analytics report clicks, traffic sources, locations, devices, browsers, and referrers. Campaign features include folders, tags, UTM presets, weighted A/B destination variants, and a link-in-bio page builder. Redirects are described as sending visitors to their destinations in milliseconds. Optional Google Safe Browsing, VirusTotal, and Norton lookups can flag risky destinations. Shortly targets marketing, product, and growth teams. The current free plan includes basic analytics, while custom domains, collaboration, and advanced analytics are described as Premium features coming soon. Premium also lists higher usage limits and priority support. No plan price is listed.
Who it is for
It suits marketing, product, and growth teams managing branded links and campaign tracking. Teams needing custom domains or collaboration should note those features are listed as coming soon.
What is good
- Branded links with custom aliases
- QR code generated for every link
- Detailed click and traffic analytics
- UTM and A/B campaign tools
- Optional destination safety lookups
What to know first
- Free plan includes only basic analytics
- Premium features are marked coming soon
- No plan price is listed
Verdict
Shortly combines branded shortening, QR codes, analytics, and campaign controls in a web service. The free plan is limited, and several team features remain listed as coming soon.
Shortly plans and pricing
All plansCompared on URL shorteners
- Free plan
- Yes
- Custom domains
- Yes
