Shortly
What Shortly is
Shortly is a web service that turns long URLs into branded short links for teams to track, share, and manage. Links can use custom aliases, passwords, and expiration settings, and each link receives a QR code for print materials, packaging, or events. Dashboards and link analytics report clicks, traffic sources, locations, devices, browsers, and referrers. Campaign features include folders, tags, UTM presets, weighted A/B destination variants, and a link-in-bio page builder. Redirects are described as sending visitors to their destinations in milliseconds. Optional Google Safe Browsing, VirusTotal, and Norton lookups can flag risky destinations. Shortly targets marketing, product, and growth teams. The current free plan includes basic analytics, while custom domains, collaboration, and advanced analytics are described as Premium features coming soon. Premium also lists higher usage limits and priority support. No plan price is listed.
Who it suits
It suits marketing, product, and growth teams managing branded links and campaign tracking. Teams needing custom domains or collaboration should note those features are listed as coming soon.
What it does well
- Branded links with custom aliases
- QR code generated for every link
- Detailed click and traffic analytics
- UTM and A/B campaign tools
- Optional destination safety lookups
What to know first
- Free plan includes only basic analytics
- Premium features are marked coming soon
- No plan price is listed
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | Free / forever · Public shortener page · Admin dashboard · Basic analytics · MongoDB-backed redirects · QR codes on every link | Free |
| Premium | Coming soon · Advanced analytics · Higher usage limits · Custom domains · Team collaboration · Priority support | On request |
As tryshortly.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Shortly combines branded shortening, QR codes, analytics, and campaign controls in a web service. The free plan is limited, and several team features remain listed as coming soon.
Facts from Shortly's own pages
- Analytics
- Shortly reports clicks, traffic sources, locations, devices, browsers, and referrers through dashboards and link analytics. · tryshortly.com, 12 Oct 2026
- Campaign tools
- The features page lists folders, tags, UTM presets, weighted A/B destination variants, and a link-in-bio page builder. · tryshortly.com, 12 Oct 2026
- Custom domains
- Yes · tryshortly.com, 20 Sept 2026
- Free plan
- Yes · tryshortly.com, 20 Sept 2026
- Free plan limits
- The pricing page lists basic analytics in the current free plan and describes custom domains, collaboration, and advanced analytics as Premium features coming soon. · tryshortly.com, 12 Oct 2026
- Integrations
- The opened features page mentions UTM presets and safe checks, but does not name external integrations beyond the safety lookup services. · tryshortly.com, 12 Oct 2026
- Intended users
- Shortly describes itself as built for marketing, product, and growth teams. · tryshortly.com, 12 Oct 2026
- Link controls
- Links can use custom aliases, passwords, and expiration settings. · tryshortly.com, 12 Oct 2026
- Platforms
- The pages reviewed describe a dashboard and link management workflow, and do not state that native desktop or mobile apps are available. · tryshortly.com, 12 Oct 2026
- Product
- Shortly turns long URLs into branded short links that teams can track, share, and manage. · tryshortly.com, 12 Oct 2026
- QR codes
- Each link gets a QR code that can be used for print, packaging, and events. · tryshortly.com, 12 Oct 2026
- Redirects
- The site describes redirects as sending visitors to their destination in milliseconds. · tryshortly.com, 12 Oct 2026
- Safety checks
- The homepage says optional Google Safe Browsing, VirusTotal, and Norton lookups can flag risky destinations. · tryshortly.com, 12 Oct 2026
- Support
- Priority support is listed as a feature of the Premium plan marked coming soon. · tryshortly.com, 12 Oct 2026
Where Shortly stands on Freedom251
- URL shorteners#100 of 156
- Custom Url Shortener Software#22 of 27