Shoptet

Shoptet is a hosted ecommerce platform from Prague-based Shoptet, founded in 2008. It suits merchants that need web and mobile access, omnichannel selling, digital products, and catalog limits that scale beyond a small starter store. Its lack of transaction fees and built-in commerce tools make it practical for growing shops, while the free tier is best treated as a small-catalog entry point.

Overview

Shoptet uses a freemium model with a hosted deployment, so the platform provider handles the service environment rather than requiring self-hosting. Stores can sell through multiple channels and offer digital products, which broadens its fit beyond physical-goods retailers. Abandoned-cart recovery is included, giving merchants a direct way to address incomplete purchases, and an app marketplace provides an extension route when the core platform is not enough.

Its main commercial advantage is straightforward: Shoptet charges no transaction fee. That matters most to stores processing regular order volume, where per-order deductions would otherwise compound. The trade-off is catalog-based plan selection: each tier is defined by a product ceiling, so a store may need to move up even when its sales workflow remains otherwise suitable.

Key features

• Omnichannel sales: Selling across multiple channels suits merchants coordinating more than one customer touchpoint rather than operating a single storefront.
• Digital products: Support for digital goods makes Shoptet relevant to downloadable or electronically delivered offers as well as physical inventory.
• Abandoned-cart recovery: This targets shoppers who leave before checkout and is more useful to stores with meaningful cart volume than to very small catalogs.
• App marketplace: An ecosystem for add-ons can help expand the hosted core without moving to a self-managed platform.
• No transaction fee: Revenue is not reduced by a per-transaction platform charge, an important consideration for higher order counts.

Pricing

Shoptet offers a free plan and a 30-day trial. The Free plan costs nothing and allows 10 products. That limit is suitable for a very small range, a pilot shop, or a merchant validating an idea; it is restrictive for established catalogs.

Basic through Premium use custom pricing, so budget planning requires a quote. The progression is clear: cheaper tiers sacrifice catalog capacity, while the upper plans accommodate substantially larger assortments. No seat quotas or renewal terms are stated, so those should not be assumed when comparing offers.

Platforms

Shoptet runs on the web and has iOS and Android support. That combination suits teams managing a store from browsers and mobile devices, while the hosted model avoids a self-managed installation.

Who it's for

Choose Shoptet for a hosted store that needs omnichannel selling, digital products, abandoned-cart recovery, and a product ceiling matched to its assortment. The Free plan works for up to 10 products; merchants with 100, 1,000, 5,000, 50,000, or 100,000 products should examine the corresponding paid tier and obtain custom pricing. It is less compelling for businesses that require a free, self-hosted platform or want pricing published for every level.

Pros and cons

Pros

• No transaction fee: More of each sale remains with the merchant.
• Broad commerce scope: Omnichannel sales and digital products cover varied business models.
• Scalable catalog tiers: Published limits reach 100,000 products.
• Mobile availability: Web, iOS, and Android access support management across devices.

Cons

• Free plan cap: Ten products is too small for many active stores.
• Custom paid pricing: Basic through Premium have no published prices, complicating direct cost comparison.
• Hosted dependency: Merchants seeking self-hosted deployment should consider another platform.

Alternatives

Browse Ecommerce platforms for a wider comparison. Choose Spwig if you want a freemium platform spanning web, mobile, desktop, API, and self-hosted deployments, with a Community edition covering storefront, administration, page building, and POS UI. Choose Wix eCommerce for a free web-hosted option with drag-and-drop editing, no-code design tools, templates, and hosting. Lightspeed eCom offers a free-forever account with no credit card required. Choose nopCommerce for a free, open-source, self-hosted platform. Spree Commerce is an open-source, self-hosted option for DTC, B2B, and marketplace businesses. Shopware combines a free open-source Community Edition with paid tiers, including Rise from €600 a month. OroCommerce offers a free-to-use customizable, developer-oriented Community Edition. Liferay Commerce provides a free DXP tier for exploration, development, and pre-production.

Verdict

Shoptet is a strong fit for merchants wanting hosted omnichannel commerce, digital-product support, mobile access, and no transaction fees, with catalog tiers that extend to 100,000 products. Its principal drawbacks are the 10-product Free ceiling and undisclosed pricing for every paid plan. Look elsewhere if self-hosting or transparent published pricing is more important than a managed, scalable storefront.