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Shogun

What Shogun is
Shogun helps ecommerce teams build storefront pages and adjust what visitors see. Its visual Page Builder creates landing pages, product detail pages, and other storefront experiences. A/B Testing can compare pages, layouts, products, and prices, while Personalization targets content to audience segments, behavior, or campaigns. The editor has limits: it cannot edit checkout or cart pages, BigCommerce homepages, blog feed pages, coming-soon pages, or 404 pages. Shogun says its support team is available 24/7, and its pricing page lists live chat support among plan features. The company describes Page Builder as suited to ecommerce teams handling campaigns, product launches, merchandising, and storefront content. Draft Mode has zero published pages; Build and Grow allow 25 each; Advanced allows unlimited published pages. Listed Build prices are $31 a year when billed yearly and $39 a month when billed monthly. Grow is $159 a year when billed yearly or $199 a month when billed monthly. Shogun runs on the web and was founded in 2015.
Who it suits
Shogun suits ecommerce teams managing campaigns, product launches, merchandising, and storefront content. Its Page Builder and testing and personalization tools support those storefront tasks.
What it does well
- Visual builder for landing and product pages
- Tests pages, layouts, products, and prices
- Targets content by audience, behavior, or campaigns
- Support team available 24/7
What to know first
- Editor cannot edit checkout or cart pages
- Build and Grow allow 25 published pages
- Draft Mode has zero published pages
- Listed plans have different MTU limits
Limits
Draft Mode has zero published pages. Build allows 25 published pages; its listed plan supports up to 2,000 MTUs monthly or 24,000 annually. MTUs count unique shoppers who visit a page with an active A/B test or personalized experience during a month.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Draft Mode | $0 per month · 0 published pages · draft pages only · advanced visual builder · all templates · reusable sections · up to 2,000 monthly tracked users | Free |
| Advanced (A/B Testing, monthly) | Per month billed monthly · 5 active tests · Product details testing · Advanced analytics and goals · Audiences · MCP integration | $119 a month |
| Grow (Page Builder, yearly) | Per month billed yearly · Unlimited published pages · Up to 10,000 MTUs monthly or 120,000 MTUs annually · Content scheduling · Global content sections | $159 |
| Grow | $199 per month billed monthly; $159 per month billed yearly · unlimited published pages · content scheduling · global content sections · 10,000 monthly tracked users monthly or 120,000 annually · A/B testing · personalization | $199 a month |
| Grow (Page Builder, monthly) | Per month billed monthly · Unlimited published pages · Up to 10,000 MTUs monthly or 120,000 MTUs annually · Content scheduling · Global content sections | $199 a month |
| Build (Page Builder, yearly) | Per month billed yearly · 25 published pages · Up to 2,000 MTUs monthly or 24,000 MTUs annually | $31 |
| Build (Page Builder, monthly) | Per month billed monthly · 25 published pages · Up to 2,000 MTUs monthly or 24,000 MTUs annually | $39 a month |
| Build | $39 per month billed monthly; $31 per month billed yearly · 25 published pages · page analytics · templates · reusable sections · 2,000 monthly tracked users monthly or 24,000 annually | $39 a month |
The first 8 of 13 plans, as getshogun.com lists them, read 21 Oct 2026. The maker's own page has the final word. Every plan
Getting started
- Visit https://getshogun.com/.
- Use Shogun on the web.
- Choose a plan, including the free plan if it fits your needs.
- Use the free trial where available.
- Create storefront pages with Page Builder.
Verdict
Shogun combines storefront page creation with testing and audience-based personalization. Check the editor exclusions and published-page allowances, then compare the listed plan prices with the needs of your storefront.
Questions
Does Shogun have a free plan?
Yes. Shogun lists a free plan; Draft Mode allows zero published pages.
Does Shogun offer a free trial?
Yes. A 14-day free trial is listed for the Pro A/B Testing plan.
What does Shogun cost?
Listed prices include Build Page Builder at $31 a year when billed yearly or $39 a month. Grow Page Builder is $159 a year when billed yearly or $199 a month.
Which platforms does Shogun support?
Shogun supports the web.
What integrations are listed?
Shogun's support center lists Klaviyo, Heap, Mixpanel, Picreel, Segment, Loox, and Judge.me. Custom form submissions can be sent to a selected Klaviyo list.
Who makes Shogun?
The company site identifies the business as Shogun Labs, Inc. Shogun was founded in 2015 and is headquartered in Walnut, California, United States.
Facts from Shogun's own pages
- A/B testing
- Shogun supports experiments across pages, layouts, products and prices with conversion and revenue measurement. · getshogun.com, 21 Oct 2026
- Analytics
- Page Analytics reports sessions, add-to-cart actions, purchases, conversion rate, clickthrough rate, device traffic and referrers. · getshogun.com, 21 Oct 2026
- Audience
- Shogun describes Page Builder as designed for ecommerce teams managing campaigns, product launches, merchandising, and storefront content. · getshogun.com, 10 Oct 2026
- Company founding
- Crunchbase records Shogun as founded on February 27, 2015 by Damien Kan, Finbarr Taylor and Nick Raushenbush. · crunchbase.com, 21 Oct 2026
- Company identity
- The company site footer identifies the business as Shogun Labs, Inc. · getshogun.com, 10 Oct 2026
- Company legal name
- Crunchbase identifies the legal entity as Shogun Labs, Inc. · crunchbase.com, 21 Oct 2026
- Company size
- LinkedIn lists Shogun in the 51–200 employee range and displays about 240 employees. · linkedin.com, 21 Oct 2026
- Custom-code support limit
- Shogun states that support does not cover custom-coded elements or newly written custom code. · getshogun.com, 21 Oct 2026
- Custom HTML
- The HTML element embeds third-party code, CSS and JavaScript, but Liquid templates are not supported there. · getshogun.com, 21 Oct 2026
- Developer extensibility
- Custom elements support HTML or Liquid templates, CSS, JavaScript, variables and CMS collection data. · getshogun.com, 21 Oct 2026
- Documentation
- The help center is organized into getting started, element tutorials, FAQs, platform FAQs, advanced developer topics, personalization, account and troubleshooting sections. · getshogun.com, 21 Oct 2026
- Earlier funding
- A 2018 release reported a $2.1 million seed round from Initialized Capital, Y Combinator and others. · globenewswire.com, 21 Oct 2026
- Founded
- 2015 · getshogun.com, 28 Sept 2026
- Funding
- A 2020 company announcement reported a $35 million Series B led by Accel with Initialized Capital, VMG Partners and Y Combinator participating. · prnewswire.com, 21 Oct 2026
- Global snippet limitation
- Nested global snippets are unsupported and unsaved edits can be lost when clicking outside the snippet editor. · getshogun.com, 21 Oct 2026
- Headquarters
- Company directories list Walnut, California, United States as headquarters, while LinkedIn describes the workforce as remote in the United States. · craft.co, 21 Oct 2026
- Hydrogen API
- The Advanced plan offers Shopify Hydrogen v2 compatibility and an API endpoint for retrieving Shogun content. · getshogun.com, 21 Oct 2026
- Image optimization
- Product-page image resolution can be selected to balance visual quality and loading speed. · getshogun.com, 21 Oct 2026
- Integrations
- The Shopify listing names Checkout, Adobe Typekit, Google Analytics, Instagram, Klaviyo, Yotpo and YouTube as compatible services. · apps.shopify.com, 21 Oct 2026
- Klaviyo
- Shogun custom form submissions can be sent directly to a selected Klaviyo list. · getshogun.com, 10 Oct 2026
- Klaviyo integration
- Form submissions can be sent directly to a selected Klaviyo list through OAuth configuration. · getshogun.com, 21 Oct 2026
- Limit: bugs and rendering
- G2 reviewers report occasional preview-versus-live differences, rendering glitches, layout problems and a learning curve. · g2.com, 21 Oct 2026
- Limit: migration pricing
- A Trustpilot reviewer complained that migrating pages between Shopify stores required upgrading both stores. · trustpilot.com, 21 Oct 2026
- Limit: price and performance
- G2 reviewers mention high pricing, slow backend performance and needing cache clears or relogins in some workflows. · g2.com, 21 Oct 2026
Where Shogun stands on Freedom251
- No-Code Website Builders#16 of 44
- Landing Page Builders#22 of 57