SerpMap
What SerpMap is
SerpMap tracks keyword positions on Google and Bing and charts changes over time. It records the ranking position, the URL that appeared, and nearby SERP features, with tracking for desktop and mobile results and country and language targeting. Users can compare competitor domains on the same keywords and schedule; listed plans allow three competitors per Starter project and five per project on Pro, Agency, and Enterprise. A Google account can be connected to choose a verified Search Console property and import its queries. Rank gains, drops, top-10 entries, and exits can trigger in-app notifications and Slack alerts. Workspaces support owner, admin, and member roles. Its read-only REST API provides project, keyword, rank history, and project snapshot data, using workspace API keys that users can create or revoke. SerpMap offers a free plan and is paid, with web and API access. It covers rank tracking and competitor research, but not keyword research, site audits, or backlink analysis. Listed annual-billed monthly rates are 12.00 USD for Starter, 36.00 USD for Pro, 64.00 USD for Agency, and 104.00 USD for Enterprise.
Who it suits
SerpMap suits solo SEOs, consultants, agencies, and in-house teams that need rank tracking, competitor monitoring, and API access. The plan limits range from 250 tracked keywords on Starter to 10,000 on Enterprise.
What it does well
- Tracks Google and Bing rankings on desktop and mobile
- Country and language targeting is available
- Competitors can share keywords and schedules
- Alerts cover rank changes and top-10 entries or exits
- Read-only API includes rank history and project snapshots
What to know first
- No keyword research, site audits, or backlink analysis
- Daily checks cost more than weekly checks
- Starter allows three competitors per project
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter — weekly checks | 250 keywords · 5 projects · 3 competitors per project | On request |
| Starter — daily checks | billed monthly · 250 keywords · 5 projects · 3 competitors per project | $25 a month |
| Pro — weekly checks | 1,000 keywords · 20 projects · 5 competitors per project | On request |
| Pro — daily checks | billed monthly · 1,000 keywords · 20 projects · 5 competitors per project | $84 a month |
| Agency — weekly checks | 2,500 keywords · 50 projects · 5 competitors per project | On request |
| Enterprise | $550 billed monthly; $104/mo billed annually · save 20% · 10,000 keywords · 200 projects · 5 competitors per project · weekly or daily checks | $104 a month |
| Starter | $25 billed monthly; $12/mo billed annually · save 20% · 250 keywords · 5 projects · 3 competitors per project · weekly or daily checks | $12 a month |
| Pro | $84 billed monthly; $36/mo billed annually · save 20% · 1,000 keywords · 20 projects · 5 competitors per project · weekly or daily checks | $36 a month |
The first 8 of 10 plans, as serpmap.com lists them, read 21 Sept 2026. The maker's own page has the final word. Every plan
Verdict
SerpMap focuses on rank tracking and competitor comparisons, with Search Console imports, alerts, and a read-only API. It is not a broader SEO toolkit: keyword research, site audits, and backlink analysis are absent.
Facts from SerpMap's own pages
- Alerts
- Rank gains, drops, top-10 entries, and exits can trigger in-app notifications and Slack alerts. · serpmap.com, 11 Oct 2026
- API
- The product provides a read-only REST API for projects, keywords, rank history, and project snapshots, authenticated by workspace API keys users can create and revoke. · serpmap.com, 11 Oct 2026
- API access
- The pricing page says full API access is included on every plan. · serpmap.com, 11 Oct 2026
- Backlink analysis
- No · serpmap.com, 21 Sept 2026
- Competitor research
- Yes · serpmap.com, 21 Sept 2026
- Competitors
- Competitor domains can be tracked on the same keywords and schedule, with up to five competitors per project on the listed plans. · serpmap.com, 11 Oct 2026
- Devices and targeting
- It tracks desktop and mobile rankings with country and language targeting. · serpmap.com, 11 Oct 2026
- Frequency limit
- Users choose weekly or daily checks at checkout, and daily checks cost more than weekly checks. · serpmap.com, 11 Oct 2026
- Google Search Console
- Users can connect a Google account, select a verified property, and import queries into a project. · serpmap.com, 11 Oct 2026
- Intended users
- The pricing page describes Starter for solo SEOs, Pro for growing teams and consultants, Agency for agencies managing many clients, and Enterprise for large brands and in-house teams. · serpmap.com, 11 Oct 2026
- Keyword research
- No · serpmap.com, 21 Sept 2026
- Purpose
- SerpMap tracks keyword positions on Google and Bing and charts ranking movement. · serpmap.com, 11 Oct 2026
- Rank tracking
- Yes · serpmap.com, 21 Sept 2026
- SERP data
- It records the ranking position, the URL that ranked, and SERP features around it. · serpmap.com, 11 Oct 2026
- Site audit
- No · serpmap.com, 21 Sept 2026
- Support
- Agency includes priority email support, while Enterprise includes priority support and onboarding assistance. · serpmap.com, 11 Oct 2026
- Team access
- Workspaces support owner, admin, and member roles, with invitations by email or link. · serpmap.com, 11 Oct 2026
- Tracked keywords
- 250 · serpmap.com, 21 Sept 2026
Where SerpMap stands on Freedom251
- SEO tools#86 of 245
- Rank Tracking Software#24 of 67