Freedom251 › Rank Tracking Software
Serpfox
What Serpfox is
Serpfox tracks search rankings and monitors whether AI assistants mention a brand, cite its website, or identify competitors. It follows Google, Bing, and Yandex rankings by location, with desktop and mobile results tracked separately. For AI visibility, it checks prompts through ChatGPT, Claude, Perplexity, and Gemini, recording mentions, citations, and named competitors. Users can compare AI share of voice with up to 10 competitors and follow brands over time.
Scheduled PDF and CSV reports can be emailed to users or clients. Email alerts can flag when a keyword enters or leaves the top 10 or crosses a chosen threshold. Agency tools include client logins restricted to selected keywords, read-only ranking links, and white labeling with custom logos, colors, and domains. Dashboard data is also available as JSON through an API. The free account includes 10 keywords and 3 AI prompts, checked weekly, without requiring a credit card. Paid plans include Starter 100 at $12 a month and Pro 1000 at $60 a month.
Who it suits
Serpfox may suit marketers or agencies tracking search visibility alongside how AI assistants discuss brands and competitors. Its client access and white-label options also fit teams sharing ranking reports with clients.
What it does well
- Tracks Google, Bing, and Yandex rankings
- Separates desktop and mobile ranking data
- Checks four named AI assistants for brand visibility
- Free account includes 10 keywords and 3 AI prompts
- Agency tools include client logins and white labeling
What to know first
- Free account checks weekly
- Free account is limited to 10 keywords
- Free account is limited to 3 AI prompts
- Support is provided in English by email
Limits
The free plan includes 10 keywords and 3 AI prompts with weekly checks. The listed paid plans cover up to 20,000 keywords; customers who need more are invited to email support.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | forever · 10 keywords · 3 AI prompts · weekly checks | Free |
| Starter 100 | billed monthly · 100 keywords · 10 AI prompts · weekly checks | $12 a month |
| Pro 2500 | billed monthly · 2,500 keywords · 50 AI prompts · daily checks | $120 a month |
| Agency 5000 | billed monthly · 5,000 keywords · 300 AI prompts · daily checks | $180 a month |
| Starter 300 | billed monthly · 300 keywords · 10 AI prompts · weekly checks | $30 a month |
| Agency 10000 | billed monthly · 10,000 keywords · 300 AI prompts · daily checks | $350 a month |
| Starter 500 | billed monthly · 500 keywords · 10 AI prompts · weekly checks | $40 a month |
| Agency 15000 | monthly · 15,000 keywords · 300 AI prompts checked daily | $500 a month |
The first 8 of 10 plans, as serpfox.com lists them, read 10 Oct 2026. The maker's own page has the final word. Every plan
Getting started
- Open the Serpfox website.
- Create a free account; no credit card is required.
- Add keywords and AI prompts within the free account limits.
- Use the web dashboard or access its data through the API.
- Choose a paid plan if you need greater keyword, prompt, or checking capacity.
Verdict
Serpfox combines traditional search rank tracking with AI visibility monitoring and agency reporting tools. The free account offers a way to start, while larger keyword and prompt needs call for a paid plan.
Questions
Is Serpfox free?
Yes. Its Free plan costs nothing, is billed forever, and includes 10 keywords and 3 AI prompts with weekly checks.
What does the free account include?
It includes 10 keywords and 3 AI prompts, checked weekly. A credit card is not required to start.
Which search engines and AI assistants does Serpfox cover?
It tracks rankings on Google, Bing, and Yandex. AI prompt checks cover ChatGPT, Claude, Perplexity, and Gemini.
What platforms are available?
Serpfox is available on the web and through an API. A Google Sheets add-on also retrieves Serpfox data using custom functions.
How much do paid plans cost?
Starter 100 costs $12 a month, Starter 300 costs $30 a month, and Starter 500 costs $40 a month. Listed Pro plans cost $60 a month and $120 a month, while listed Agency plans range from $180 a month to $650 a month.
Where is Serpfox based?
Serpfox was founded in 2010 and is headquartered in New Zealand.
Facts from Serpfox's own pages
- Agency features
- Client logins can be limited to their keywords, rankings can be shared by read-only link, and white labeling supports custom logos, colors, and domains. · serpfox.com, 10 Oct 2026
- AI visibility
- It checks prompts with ChatGPT, Claude, Perplexity, and Gemini and records mentions, citations, and named competitors. · serpfox.com, 10 Oct 2026
- Alerts
- Email notifications can flag when a keyword enters the top 10, drops out, or moves beyond a chosen threshold. · serpfox.com, 10 Oct 2026
- API
- The dashboard's data is available as JSON through an API. · serpfox.com, 10 Oct 2026
- Competitor tracking
- AI share of voice can be compared against up to 10 competitors, with brands tracked over time. · serpfox.com, 10 Oct 2026
- Founded
- 2010 · serpfox.com, 28 Sept 2026
- Google Sheets
- A Google Workspace Marketplace listing describes a Serpfox Sheets add-on with custom functions to retrieve Serpfox data in Google Sheets. · workspace.google.com, 10 Oct 2026
- Headquarters
- New Zealand · serpfox.com, 28 Sept 2026
- Keyword limit
- The pricing page lists plans through 80,000 keywords and invites customers needing more to email support. · serpfox.com, 10 Oct 2026
- Privacy
- Serpfox says it does not sell, trade, or rent users' personal identification information to others. · serpfox.com, 10 Oct 2026
- Product
- Serpfox tracks search rankings and whether AI assistants mention a brand, cite its site, or recommend competitors. · serpfox.com, 10 Oct 2026
- Reports
- Scheduled PDF and CSV reports can be emailed to users or clients. · serpfox.com, 10 Oct 2026
- Search engines
- It tracks rankings on Google, Bing, and Yandex, by location and separately on desktop and mobile. · serpfox.com, 10 Oct 2026
- Security
- The privacy policy says site data exchange uses an SSL-secured channel and describes security practices to protect stored user information. · serpfox.com, 10 Oct 2026
- Support
- Support is provided in English by email. · serpfox.com, 10 Oct 2026
- Trial and payment
- The free account includes 10 keywords and 3 AI prompts without a credit card; the site does not state a trial duration. · serpfox.com, 10 Oct 2026
Where Serpfox stands on Freedom251
- Rank Tracking Software#23 of 67